Coke Comes Clean about Second Life. Obscura Digital. Is interest in Second Life Waning? If the meeting of the Social Media Club Boston, which held an event called “Get a (Second Life) with Text 100 – Marketing and Communications in Virtual Worlds is any indication; the answer is emphatically NO! I was able to gain knowledge of the happenings at the event through Text 100’s Blog, gpc (Greg Peverill-Conti) blog “Over the River“, Topaz Partners Podcast (by Adam Zand and Doug Haslam) #16 – (section 2/15), and a video of the event at the amphitheater on Text 100 Island in Second Life. According to the podcast there were over a hundred people at the event in Boston. When you consider that is just the interest in one city…. Pathfinder Linden commented about Second Life being like the early years of the web, and how every communication medium has been difficult to understand and learn to use.
Askew called attention to one of Fidelity Investment’s goals, which is the social aspect of meetings in Second Life. Pathfinder then stated: IBM's chief steps into 'Second Life' for incubato. Sun Microsystems' SL Press Conference. What brands can do in Second Life. Second Life Hype vs. Reality. The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies.
Today I am re-launching my Tumblr site with a new name, a new focus and a new format. It all kicks off today with a 15-page installment of The Clip Report. Trends. Root.net.