Marketing

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Time to Drop Your Outdated Addiction to PPC [Cartoon]

One of the biggest trends in business organization for 2012 will be how businesses can better align their sales and marketing organizations. Businesses with mature sales and marketing organizations are seeking ways to improve their efficiency and generate more leads and customers without having to blow up the size of their teams. This is where the idea of revenue disruption can enter a business’ goals. Revenue disruption describes how changes to the way businesses organize their marketing and sales efforts can help them become dramatically more successful. One way that companies will do this is through a “SMarketing” effort , making sure that their sales and marketing teams are well aligned and communicating with each other.

Achieving Revenue Disruption Through SMarketing

Mobile App Usage Trumps Web Browsing at 94 Minutes a Day [Data]

Those fingers are flying over mobile keyboards with people now spending, on average, 94 minutes per day using mobile applications, according to analytics firm Flurry . Meanwhile, web consumption, on both desktop and mobile devices, has started to show a slight decrease. The interesting thing about this data is that the most recent growth in mobile apps usage hasn’t really been at the expense of browsing the everyday, traditional web. People have just been using mobile apps more . Take a look for yourself. Flurry tracked anonymous sessions across more than 140,000 applications and compared that data against web data from comScore and Alexa.

7 Types of Email Addresses to Delete From Your List NOW!

The average email list depreciates by 25% every year according to MarketingSherpa. Smart email marketers are actively involved with that depreciation. But why would you want to contribute to the depreciation of your email marketing list? Because by regularly scrubbing your email list, you are removing irrelevant leads and contacts that could be harmful to your email marketing success. List cleaning decreases instances of unsubscribes and recipients marking you as SPAM; it helps you better segment your emails and increase content relevancy; it improves your deliverability and sender reputation; it improves your email open rates; it saves you money if you're charged on a per-send basis; it makes you look like a marketing superstar when your email metrics improve ; and most importantly, it keeps you legally compliant.

Empire Avenue Changes How Social Activity Influences Earnings

Social stock market game Empire Avenue has completely changed how your social networking activity impacts your in-game earnings and dividends payouts. Empire Avenue has been receiving feedback from its players on how to improve the game, the user experience and to make the game fairer — as a result of this feedback, it has decided to change how your social activity affects your earnings. Previously, Empire Avenue rewarded users for a high volume of network and connection activity, without taking the quality of that activity into account. It did not properly reward

Social Marketing Playbook

Mobile photo sharing is now a part of our future and is one of the fastest growing social media trends of the last few years. Big brands are starting to take notice, using the trend to their advantage. Instagram has accumulated 15 million users who have uploaded more than 400 million photos in less than two years. Just think of how many rolls of film that would have added up to! Even President Obama jumped on the bandwagon this month and began sharing behind-the-scenes photos of his 2012 election campaign.

5 Awesome Examples of Instagram Marketing From Real Brands

6 Lead Nurturing No-No's to Avoid in Your Email Campaigns

Lead nurturing is a fundamental must-have for great inbound marketing. According to Gleanster Research , 50% of qualified leads aren't ready to buy . This means lead nurturing campaigns are necessary to help move these 50% of leads through the sales cycle to make them better ready to make a purchasing decision. That said, implementing an effective lead nurturing email campaign can be much harder than it sounds.

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3 Steps to Create an Effective Local Franchise Marketing Strategy

This is a guest article written by Chris Anderson, co-founder at Empowerkit , a software platform specializing in the creation and easy management of franchise local websites. Chris regularly blogs about how franchises can leverage online marketing to drive local lead generation and sales. Savvy franchisors nowadays look to leverage the web and social media to strengthen marketing and branding efforts, and in turn boost lead generation and sales at the local level. However, it’s next to impossible to do this well without a certain level of franchisee participation. Not to mention that franchisees are already seeking out ways to market their locations online, more and more by the day. Since franchisors also have to ensure brand and regulatory compliance, it’s critical to approach local online marketing very carefully to strategically include franchisees and get the best results while avoiding costly problems.

Google+ Finally Launches Business Pages

The day we've all been waiting for in anticipation is finally here (kind of). Earlier today, Google announced the launch of Google+ Pages , or business pages for Google+. While Pages have only been released to a select few businesses, Google+ indicates that organizations will be able to create their own pages at http://plus.google.com/pages/create soon. ( Visit HubSpot's Google+ Page and add it to your Circles here !

5 Genius Ways to Leverage Exclusive Video Content

Inbound marketers love to share content. Many love producing videos even more. And why wouldn’t they? Videos serve as entertainment, as little breaks during the workday, as tutorials for learning, and, of course, as great internet marketing tools .

The following article is an excerpt from our new ebook, How to Use LinkedIn for Business . To download your free copy of the complete ebook, click here . Last month, LinkedIn launched company updates , making LinkedIn Company Pages more important than ever for businesses. Utilizing a company page can help increase your company reach, increase your business' product awareness, and generate leads on LinkedIn. That's why it's critically important to create a page that is blanketed with great information. A LinkedIn company page is the one page amidst those on your various social networks that calls for the most professionalism.

5 Simple Steps to an Awesome LinkedIn Company Page

How to Fail at Marketing Automation

Imagine this: You run the marketing team at a medium-sized company, you have a blog with some great content -- and now you’re beginning to think about marketing automation . How do you make sure it’s successful? Simple.

Werbung Im heutigen Interview spreche ich mit Norbert Weider. Ich bin schon vor geraumer Zeit mit Norbert in Kontakt gekommen. Er hat selber einen Blog gestartet und darüber hinaus einige andere interessante Projekte umgesetzt. Zudem nutzt er seinen Blog etwas anders, als ich meinen.

Blog als Marketinginstrument > Blogs, Geschäftsmodelle, Interviews, Kundengewinnung, Social Web > Blog, Marketing, indirekte Einnahmen, Geld verdienen, Social Media

All inbound marketers will agree: more 'Likes' for your Facebook business page are quite nice. But when has 'nice' ever been enough? In and of itself, Likes are ultimately useless unless you're successfully converting them into leads for your business. At the end of the day, the effectiveness of your marketing team is likely evaluated by metrics like traffic and leads. If your Facebook page has 500 fans but is generating no traffic or leads for your website, you really don't have much to brag about. And if all that "engagement" you're creating on your page isn't contributing to your team's goals, it's essentially worthless.

6 Guaranteed Tactics to Turn Facebook Likes Into Leads

Many marketers who have discovered tips or tricks about succeeding in their industry keep those secrets close to their chest. It’s understandable why they would want to preserve these secrets, whether it's for competitive advantage, job security, or just plain selfishness. Marketers will use these strategies to help generate leads for their sales teams, watching their secret tools or methods mature over time and finding ways to improve them or get a little more out of them. A lot of these hidden tools and tricks are around finding ways to pull in more leads to the top of your marketing funnel , whether it's increasing social media reach, list size, or any other marketing attribute that you're being measured by. Well it's about time some of those secrets were let loose, so here are five hidden tricks you should be doing to make your B2B lead generation efforts more effective online. 1.

5 Hidden Tricks for Better B2B Lead Generation

I spend a lot of time talking to SMB’s about the effects of content marketing and web search. There is a lot of confusion between SEM (Search Engine Marketing) and SEO (Search Engine Optimization). More and more businesses are abandoning the traditional path of SEM, pay per clicks etc and are spending time researching and trying to understand content marketing and Social Media marketing and the gleaning opportunity it has for search results. In fact, in a recent blog post from Entrepreneur , many companies have crowned content marketing King! But grasping the concept seems to be a challenge for many business owners and I wanted to write a post that will help demystify this growing trend and show how new internet marketing can help your business gain that desired proprietary traffic.