14 Quick Tips for Kick-Ass Lead Management. Sales wants more, better leads.
Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony? With or without a lead management system, you likely still face these types of problems. Rudolph, the red nosed reindeer! 6 Lead Nurturing Emails Every Business Should Send. Only 25% of your leads are sales-ready.
In addition, a whopping 50% of your leads are qualified but not ready to buy from you. [Gleanster Research] So, what do you do with those qualified but reticent leads to turn them into customers? Lead nurturing, of course!