Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And it needs to be good .
Sales wants more, better leads. Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony? With or without a lead management system , you likely still face these types of problems.
Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you . [ Gleanster Research ] So, what do you do with those qualified but reticent leads to turn them into customers? Lead nurturing, of course! In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate.