The 4 Strategic Steps To A Social Business. The speed of change in society is accelerating and according to John Hagel “the average life expectancy of a company in the S&P 500 has dropped precipitously, from 75 years (in 1937) to 15 years according to a recent study”. Social media is part of that change and has become embedded in our pscyhe at an accelerated pace in recent years and is becoming part of our DNA as human beings and you only have to look at the Facebook phenomenon to see the evidence. Social Media Is Dead Recently David Armano of Edelman and the author of the blog “Logic and Emotion” declared “Social media is dead” which in essence means that social media is no longer a separate entity that has its own existence but has evolved and become enmeshed in how we work and play online in an increasingly social web.
Some companies are embracing this change while others resist and hope that things will remain the same. The Challenge 4 Strategic Steps To Become A Social Business 1. 2. The cycle of engagement includes 3. 4. Do Facebook Users Even Know What They Like? Google+ Pages vs. Facebook Pages - Let The Battle Begin! When Google+ launched, it was widely projected as the next big Facebook Killer. While that didn’t happen, Google did a remarkable job of exploiting Facebook’s weaknesses with innovative features such as Circles and Hangouts.
The world’s leading social network eventually hit back in style and as time passed, the initial euphoria over Google+ begin to fade away. All this while, I maintained that the true litmus test for Google+ would be in the business segment when it takes on the world’s leading social network head-to-head. To that effect, I questioned whether Google+ can stand the test of time and the intense competition from Facebook or will it die in its own course. Yesterday, Google formally launched Pages for Google+, thereby setting the stage for a titanic clash with Facebook Pages. None the less, Google and Facebook competing hand-on to grab a lion’s share of the enterprise segment promises to be a mouthwatering prospect. What are Google+ Pages?
Google+ Pages vs. Douglas Idugboe. Do Facebook Users Even Know What They Like? How Much Is Facebook Worth? Social Giant to Release IPO in May | DigitalSherpa.com. Courtesy: Mashable Since its inception, Facebook has been owned and manage privately by a group of shareholders, and have been discreet when it comes to disclosing much financial information. According to technology news source AllThingsD , Facebook will change that in May when it releases its IPO.
(Initial Public Offering) For those who don’t quite know how that works, an IPO is essentially the first sale of stock by the company to the public. This requires strict oversight from the SEC (Securities and Exchange Commission), who will ask for quarterly financial reporting, detailing a ton of information previously private, most interestingly the total valuation of the company. Facebook has over 800 million users (for perspective, the USA has a bit over 300 million), making it one of the most visible companies in the world. Other tech companies expected to release IPOs in 2012 are: Yelp , Tumblr , and Dropbox .