Turning Around a Troubled Online Store. A few posts back I highlighted and offered advice on the purchase of MyPopcornMachine.com – an online store specializing in concessions equipment.
With the deal finalized I wanted to provide Andy (the new owner) guidance on next steps to maximize the store’s potential, especially given its history of sub-par customer service, declining revenues and possible SEO penalties. Below are six suggestions to help turn the store around and restore MyPopcornMachine.com to full fledged concession-selling glory: Tell Customers About New Ownership The previous owner seriously dropped the ball with customer service, which almost certainly resulted in lost business and damaged trust. To help salvage what customer base is left, I’d send out an email to all customers letting them know that MyPopcornMachine.com is now under new ownership.
Upgrade Customer Support Systems If you’re going to be boldly declaring superior service, you better be able to follow through with it! Really Understand The New Niche. Keyword Analysis Tool - Market Samurai. How To Plan Your Google AdWords Campaign (The Smart Way) - Redfly Online Marketing, Dublin, Ireland. You’ve got your exhaustive list of keywords.
Now what? This article aims to explain how to organise your first Google AdWords campaign and ultimately your whole AdWords account. Having the basic keywords list and the AdWords account, there are still some things you need to do before creating a successful, money-making Google AdWords campaign. You need to separate the good, productive keywords from the bad ones. You need to arrange them into families/related keywords. How Do You Decide What Keywords To Use? Keyword Selection In your business field, you’re tempted to think like an insider.
Some of the free keyword suggestion tools have several features that can help you in the keyword selection process: Google Insights for Search – Compare search volume patterns across specific regions, categories, time frames and properties.AdWords ‘Search Based’ – Check the competition, see how many people bid on the same keywords as you. Highly focused keywords are the most likely to become productive. The 5 Minute Guide To Cheap Startup Advertising. The following is a guest post by Rob Walling.
Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties. Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning.
At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?” The half-life of advertising traffic is zero. Strategy #1: Try to Get Permission Seriously consider offering something in exchange for a visitor's email address. Affiliate Tracking Software - Manage Your Affiliate Program with HasOffers.