Ten tools to use for social media measurement The following list is adapted from Erik Deckers and Kyle Lacy’s Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself. In today's turbulent business environment, millions of people are seeking to strengthen their personal brands, and demonstrate far greater value to potential customers and employers. Here are 10 tools to help you meet your goals: 1. Twitter Grader is a site that allows you to track, measure, and increase your influence in the world of Twitter. By entering your Twitter name, the system pulls data for your account.
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Enough has been said about Twitter being a great tool for local branding. You can search followers in your geographical area, connect with them and establish a great local brand. There are thousands of success stories where Twitter has worked wonderfully well as a tool for establishing a brand locally. But creating a global brand is an altogether different ballgame. How to Tweet Your Way to a Global Brand | Smedio | The New Media and Social Web Guide for Business and Marketers
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