The Thought Leadership Funnel. What Is Content Curation? If you’re like most overstretched and under-resourced marketers, you’re too busy to churn out original content that engages prospects, builds relationships, and supports your branding strategy.
Fortunately, content curation is a pretty simple solution that can help you deliver meaningful and relevant content to your audience consistently. What is content curation, though? Why should you consider adding it to your brand’s content marketing strategy? How do you even curate content? You’re about to find out the answers to these pressing questions and so much more. What Is Content Curation? It’s easier to find and comment on relevant pieces of content than it is to create your own masterpiece from scratch. It’s the process of aggregating data about a specific topic, distilling that information to identify the most important ideas, organizing those ideas into a logical order, adding your unique spin to them, and then presenting the content to your adoring audience. Is curation for everyone? 10 Content Marketing Secrets That Will Improve Your Social Campaign — socialmediamarketinguniversity. Content marketing is a skill that every single social manager needs to develop, if they are going to produce results with social media.
Some say that without content marketing skills, you won’t be able to put an effective strategy together. Today, I’m going to share 10 content marketing secrets with you that will immediately improve your social campaigns! Courtesy of siliconbeachtraining.co.uk #1: Creating the Platform Puzzle Think of every platform (Facebook, Pinterest, Twitter) as a piece of your content brand puzzle. . #2: Using Excel Like a Boss How in the world do you keep track of 50 different content strategies on 1 platform, with 8 platforms to manage? #3: Remain 100% Ethical All The Time Black hat marketing works, but like gambling you will eventually lose it all.
. #4: Different Voices Are an Asset You create content for your pages, and you curate content. . #5: The Pareto Principle Rules The Pareto Principle is also called the 80/20 rule. Courtesy of en.community.dell.com. Top 10 Lessons on Content Marketing Strategy. Ditch Cold Calls. Why Content Is King (Infographic)
These days, your customers are reading blogs and using Twitter.
We take a look at how content marketing can boost your company's bottom line. These days, your customers prefer online information. Some 329 million people read blogs each month, and 27 million pieces of content are shared each day. That's why "content marketing" – a catch-all phrase that refers to how a brand might delivering custom content though its website and social channels – is key to building relationships and loyal customers. The infographic below shows that people spend more than 50% of their time online reading content and an additional 30% of their time on social media, where the content is being shared.
The research finds that the greatest amount of content is being shared across the following: 93% email 89% social networks 82% blogs 81% message boards Instead of cold calling customers, today's businesses are making customers come to them through content marketing.