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Médias sociaux et RP/médias traditionnels

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Comment les réseaux sociaux remplacent le journalisme traditionnel comme source d’information. Social media not necessarily journalism’s panacea, news bosses say. Tech giants may have their own views on what journalism should become, but some news organisations are questioning what benefits the social vision of future news can really bring at a time when they’re struggling for business survival… Lunch-stealing?

Social media not necessarily journalism’s panacea, news bosses say

“Facebook will make north of $3 billion in advertising this year,” FT.com MD Rob Grimshaw told the Paley Center For Media’s international council in Madrid on Thursday “This is not doing anything good for journalism – in fact, it’s destroying it.” Many news publishers now pipe stories through Facebook, which has also become an important referrer. Guardian.co.uk has made itself available inside a Facebook app. Grimshaw was not criticising such journalism efforts. Pourquoi les médias sociaux ne sont pas des relations presse. Facebook et Twitter ne remplacent pas encore les news.