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Back to Basics: Start With A Social Media Plan. 113 Flares Filament.io 113 Flares × When it comes to a social media plan, or the lack there of, there are two ways to approach; the shotgun approach and the targeted approach. The shotgun approach is like throwing spaghetti on the wall with the hope it will stick. The targeted approached is like throwing darts at a dart board, you aim for a very narrow target and when you miss you still get a decent return on your investment. When you make the leap into social media you want to start with a plan. Here are six basic steps to make you more successful as you embark on a social media plan. Identify Your Audience By identifying your audience your overall planning will be more successful. Identify Your Platform After you identify your audience it should be relatively easy to identify your platform.

Know Your Voice Know how you will present your non-profit. Understand Your Messaging Know what you’re going to say. Create a Basic Strategy Strategy and tactics are extremely important. Be Consistent. What customers hate about your brand in social media. 10 Ways to use #Twittervine for your Business. 16.4K Flares Twitter 982 Facebook 52 Google+ 73 StumbleUpon 15.2K LinkedIn 75 inShare75 Email -- Email to a friend Buffer 33 16.4K Flares × About three months ago, a new app that works with Twitter, named Vine, was launched.

This easy to use and already very popular app “lets you capture and share short looping videos.” Vines are basically regular tweets, but in a different format: video; that’s because they are very short, no longer then 6 seconds. Unfortunately at the moment the app is only available on iPhone and iPod Touch, but the developers are working to bring it to other platforms soon so everyone can make full use of this great new app, as Dom Hofmann, one of Vine’s co-founders, recently announced. The new app opens up lots of new possibilities for businesses on Twitter. Making vines is fun – it’s as simple as that. Just like with regular tweets, you can use hashtags in your vines so they are more easily discovered by others. Vine is an amazing tool for product promotion. Instagram Video Vs. Vine: What’s The Difference?

16 tools to make awesome Infographics. Lilach Lilach is the founder and driving force behind Socialable, and highly regarded on the world speaker circuit. Forbes and Number 10 Downing Street have even been graced by her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digitelligence.Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Socialable.

After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.