5 Tips for Great Content Curation. Steven Rosenbaum is the CEO of Magnify.net, a real-time video curation engine for publishers, brands, and websites.
He's also the author of Curation Nation. You've heard the buzz word — curation — being thrown around like it's a gadget we all know how to work. In reality, good content curation isn't as simple as pushing a share button. It's actually a combination of finding great content and following some simple best practices on how to successfully share that content.
If you're a curator looking for some boundaries in what feels like the Wild West, here are five best practices to consider. 1. Be part of the content ecosystem, not just a re-packager of it. 2. Audiences expect some regularity, and they'll reward you for it. 3. It used to be that your audience came to you. 4. Having a voice as a curator means more than creating and curating your own work. 5. Take the time to give attribution, links back, and credit. Image courtesy of iStockphoto, JamesBrey. 6 Content Curation Tips to Captivate Your Target Audience. Content curation is a tricky subject – it seems like a really simple task until you realize that there’s a lot more happening behind the scenes.
Most people who aren’t familiar with the concept assume that it only involves sharing posts on social media. This is true enough on a basic level but when you actually look into it, curation requires constant research and learning. 26 Free (or Free-to-Try) Content Curation Tools. Content is still king, but it isn't always practical or cost effective for marketers to produce brand-new, meaty, thought-leadership level content pieces on a regular basis.
That's where curating content can come in handy. Content curation offers a nearly limitless method of fueling your inbound marketing efforts. Unearthing and sharing the quality content of others allows you provide your audience fresh content on a regular basis to serve any interest, industry, or market. What's more, sharing and celebrating the work of others helps get you on their radar and can forge valuable, long-term relationships with the content authors. Why The Web Needs Human Content Curation [INFOGRAPHIC] The 5 Laws of Content Curation. The laws of content curation, should you break them and pay the fine or should you stay legal?
Let’s breakdown these really good series of laws on content curation from Steven Rosenbaum: The First Law: People don’t want more content, they want less. We’re overwhelmed in raw, unfiltered, context-free data. Humans want it to stop. This first law breaks down the core need of content curation. The Second Law: Curators come in three shapes. This is really good insight but one thing left unspoken is you can be one or all of these “shape of curators”. The Third Law: Curation isn’t a hobby, it’s both a profession and a calling. This is another really good point. The Fourth Law: Curation requires technology and tools to find, filter, and validate content at the speed of the real-time web.
The Art of Content Curation. By now, many marketers are convinced of the value of lead nurturing--but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads. The Content Challenge Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy, with the goal of earning their business when they are ready. Your newly generated prospects may not be ready to talk with your sales team when they first meet you--especially if they are a modern, digitally empowered buyer who uses easy access to information to delay engaging with sales. But by appropriately nurturing your prospects, you can stay in touch and increase the likelihood they’ll come to you when they are ready.
The key to good lead nurturing is to be interesting and relevant; if you are not, they can easily opt out or simply stop paying attention. An Example. The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content. There’s so much information online just begging to be curated: news, social media, images, video, websites… the list goes on.
Reading great content from my favorite blogs and websites is one of my favorite down-time activities. It’s also an important part of my job as an IT Director because I need to stay on top of the latest trends, announcements and tech news. Just a few years ago, the tools I used to use for reading and consuming content were Google Reader, StumbleUpon, Digg, Delicious… you know all the big names. More recently I’ve discovered some great new tools to read and share my favorite content which I’ve included here in this list. Whether you are a person who just likes to stay on top of the latest news, a blogger like me who needs a way to organize the vast amount of information that comes my way or a person who just enjoys sharing what they find with others you’ll love this list.