5 Things You Need to Know About Light : Indy News November 12, 2012. 15 Tips for Filming and Editing Marketing Videos. Lately, I haven’t been blogging as much here at WordStream. I haven’t been on an extended road trip (sob), nor have I spent the last eight weeks or so in quiet contemplation in a monastery atop a mountain in the Himalayas (though I could definitely use it). The reason I’ve been blogging a lot less than usual is because I’ve been working on some exciting side projects here at WordStream, namely shooting and editing a lot of video (stay tuned in the coming weeks for more info). Many marketers want to get into video, but to say it can be intimidating would be an understatement.
With so much to think about – from camera equipment and editing software to lighting a shot and optimizing audio – the barriers to entry can be high. Fortunately, the price of decent gear and post-production software has dropped significantly during the past 10 years, making now the ideal time to start producing your own marketing videos. Marketing Videos: Pre-Production 1. 2. 3. Marketing Videos: Production 4. 5. 6. Make Internet TV : Shoot Videos : Lighting. A Few Basics of Lighting Generally, you will want to keep the strongest lights behind your camera. Use reflectors to redirect light and diminish harsh shadows. Silk, or other translucent cloth, can soften and diffuse strong light sources.
Try bouncing strong light off walls or ceilings. Continually experiment and practice, and you will eventually begin to 'feel' good vs bad lighting. Natural vs Artificial It is generally easiest to rely entirely on natural or artificial lighting, because when the two mix, the colors of the lights clash (the same can be said about mixing fluorescent and halogen lighting). Using Natural Lighting Shooting in full noon-day sun is not recommended as it casts harsh shadows on a person's face. Color Temperature Color temperature is measured in degrees on the Kelvin scale. For technical details, see the Wikipedia article Color Temperature. White Balancing Three Point Lighting Key Light Fill Light Back Light This adds definition to your subject, by shining from the back.
Video Lighting Basics - Three Point Lighting. Best free video editing software 2015 UK - Test Centre. Of all the video editors on test, this one is the hardest to use and it is initially quite confusing. It has a lot of features whose function is not obvious, but it is worth persevering because it is capable of some clever effects. In fact, the number of functions is a bit overwhelming at first. In VSDC you create a project and this has a number of scenes. Each scene has a number of objects and these can be video clips, photos and other items. The editor is more like Movie Maker than Lightwave and the effects are numerous and flashy, but they lack the simplicity and precision of the pro editing features in Lightwave. The range of output formats is excellent and there are presets for the PC, DVD, iPod, Xbox, Playstation, mobile phones and more. Get VSDC Free Video Editor 2.19 here.
12 Tips for Improving Camera Phone Photos. We are living in a time where ‘convergence’ is everywhere. Gone are the days when a camera was a camera, a MP3 player was an MP3 player, a phone was a phone…. These days digital cameras are found in a variety of other gadgets – including cell phones. In fact Camera Phones are one of the fastest growing segments of the digital camera market and with the improvements in the quality of what is being offered in some phones (higher megapixels, better lenses, high capacity storage) some believe that they are beginning to win market share away from the low end offerings of many digital camera manufacturers. Our current poll on ‘take anywhere cameras‘ reveals that many of you are using camera phones regularly. Unfortunately many of the pictures being taken with Camera Phones are poor in quality. Following are 13 tips for Camera Phone owners to help them get the most from their cameras phones: 1.
The better lit your subject is the clearer your image is likely to be. 2. 3. 4. 5. 6. 7. 8. 9. 10. How to Shoot, Edit & Publish Videos From Your Android Phone. Without meaning to stray to far into truism territory, the core raison d’être of smartphones is that they are designed for many tasks. In a single, compact device you have a mobile phone, digital camera, PC, MP3 player, video player, travel guide, supermarket and any other service you can think of that works online. Yes, your smartphone is a jack of all trades. But is it a master of any? Dedicated point-and-shoot digital cameras and lower-end camcorders are surely facing a slow road to extinction, with many modern phones capable of shooting ridiculously high-quality photos and videos.
But can your phone really do it all, from start to finish, without connecting up to your PC? Here, we take a look at some of the tools and techniques beginners can use to shoot, edit and upload videos from their Android smartphone. How smart is your phone? First up, this guide applies to any Android user, irrespective of their device of choice. Shooting First up, what camera should you use?
Storage. How to Start Video Blogging for Your Business. Getting videos into the mix can add extra oomph to a business owner's blog. In helping entrepreneurs make the most of their websites, I've generally found that visitors to a blog with videos spend twice if not triple the time on it than they would with a site that's only text and pictures. The videos make the site more personal for prospective customers because seeing you in a video is more like meeting you in person.
Related: How to Make Your Email Newsletter a Must-Read for Your Customers You also don't need to produce video daily like a written blog. It can be something you do once a week or even once a month. It doesn't take a lot to start using video in blogs. Here's a video I recently recorded and uploaded onto YouTube. I'm explaining some things you need to keep in mind to ensure your video looks professional: Related: Five Things You Should Know About Web Analytics Know your audience.
Related: How to Decode Website Metrics to Pump Up Your Online Marketing. Tips For Developing a Successful Video Blog. Engagement is extremely important when you're talking about inbound marketing. A video blog is a great way for you and your company to show the personality of your company as well as telling your visitors about how your product or service can help them. Did you know that there are over 42,000,000 blogs out there on the Internet? With all of those blogs out there it can be extremely difficult for your prospects to find you.
This is where video blogging comes in handy. Just by implementing video marketing you can see an increase in both sales and leads. If you're not using video marketing, you're losing customers to those who do. What is a Video Blog? Video marketing isn't just about creating commercials. So, You've heard of a blog, but a video blog? A video blog, also known as a ‘vlog’ is a website that uses video as its primary mode of content delivery, rather than text or image. Tips for a Successful Video Blog Creating a Video Blog It is not as easy as 1,2,3. What makes a good video blog: 10 Tips For Shooting Better Video with Your iPhone. Posted 04/21/2011 at 12:00pm | by J.R. Bookwalter They say the best camera is the one that’s always with you -- and for most of us, that’s likely to be an iPhone. And in the case of the iPhone 4, Apple included a very capable 720p HD video shooter -- provided that you know how to get the best results from it.
While Apple has made it simple to tap the Camera app, point and shoot with your iPhone, every good videographer knows there’s more to good footage than that. So without further ado, here’s a quick sampling of 10 tips for getting better video footage from your handset -- whether it’s an iPhone 3GS or an iPhone 4. Follow this article’s author, J.R. Bookwalter on Twitter (Image 8 courtesy of Dark.Pozadia.org; Image 9 courtesy of The House of Husar) 1 of 10 Better Video with Your iPhone View the full image 1. 10. Welcome to Forbes. Corporate Video Production - What works today and why. 5 Undeniable Reasons Why Your Marketing Strategy Needs To Include Corporate Video — Creative Rebellion.
Over the last few years the use of online videos as a means of corporate advertising has become exceedingly common - and for good reason! While up until recently, television commercials have been arguably the most powerful way to reach and influence the masses, in recent years this power has largely shifted away from traditional television commercials, and veered towards web-centric video advertising. Many companies are now switching their primary marketing focus to online video based strategies in order to reach as many of their customers as possible, and as such are seeing a much higher return on investment when compared to traditional television based advertising. Let's take a closer look at 5 reasons why video based web marketing is an optimal strategy for businesses, both large and small. 1. 2.
One of the biggest benefits of hosting your corporate videos online is the tremendous potential for ranking high in search engines - specifically Google. 3. 4. 5. Final Thoughts. Derek Lieu – Editor » 26 Simple Tricks For Faster Editing (Premiere Pro CC) This is a list of the keyboard shortcuts, features and techniques that I use most frequently in my day to day editing that help me edit faster. I made this video/blog post because almost no one talks about the small trimming shortcuts that aren’t very sexy, but will shave seconds from the most frequently performed tasks. This covers the most basic (seriously, you’ll wonder to yourself “Does this REALLY qualify as a tip???”) To advanced trimming shortcuts that you might not even know exist. As of the writing of this post, the keyboard shortcut system in Premiere Pro leaves much to be desired, so I wouldn’t be surprised if you overlooked many of these.
At the end of each entry I also include the equivalent function in Final Cut Pro 7, Final Cut Pro X and Avid Media Composer (assuming it exists). If I get anything wrong please comment or email me and I’ll fix it. Here we go! 0. 1. 2. 3. 4. Yep, this a mouse based one but sometimes it’s good for moving around without zooming in and out. 5. 6. Media Training | Tutorial: 10 Adobe Premiere Tips and Tricks.
5 Editing Tips for Better Business Video - Rewatchable Video Prod. Editing corporate video is hard. There’s seldom a script to work from, your subjects are probably nervous in front of the camera, and you don’t have much attention (~5 min per day) to work with from your target audience of viewers. Here are five of our favorite editing tips to help you make the most of your business video productions: Editing Tip #5 – Try ‘Whittling’ First One of the toughest aspects of editing corporate video can be the sheer amount of footage you have to process.
Editing Tip #4 – Find your Story Part of the benefit of watching your footage – all of your footage – is that a lot of times, the story will show itself to you. Editing Tip #3 – Cut down on Transitions The biggest mistake most editors make when when starting out in business video is overuse of transitions. Editing Tip #2 – Step Away If time permits, when you’re done with your first cut, step away from the edit for a few hours or days. Editing Tip #1 – Make the Tough Edit / Cutting Muscle Congratulations! 5 Really Great Ways To Ruin A Corporate Video. Videos have become a staple in business, whether it’s a new product announcement from the marketing department, a how-to guide from operations or a news release from the PR team. Whatever the purpose, all these videos must have one thing in common: They need to be good. A great content idea can fall apart if the video looks like an amateur project. Most executives know this, which is why the biggest corporations hire professional filmmakers and videographers to do the job.
Until you have that type of budget, though, you’ll have do it yourself. Before hitting Play, make sure you’re not recording these video no-no’s because any one of them could ruin any marketing strategy you have. 1. If a video is too dark or too light, you can’t see what’s going on. 2. No one talked in silent films, but the film always had a soundtrack, and audiences had no trouble hearing it. 3. Filmmakers have been using visual effects for decades to make something out of nothing. 4. 5. Photo Credit. 10 Tips to Create Your "Remarkable" Corporate Video - B2B Copywriting & Business Communication Tips - B2B Copywriter | Hartford, CT.
(photo) I'm going to go out on a limb. Feel free to join me. Most marketing departments don't know how to make a corporate video worth talking about. When it comes to producing corporate videos, most internal marketing departments are "safe departments. " "Safe" works. "Safe" is easy. Not really. Producing a remarkable video for your company isn't hard.
You know what's hard? When no one is talking about your video and management wants to know where the ROI is from the video, you'll be doing some fancy footwork dancing down the hallways of the ivory tower. Here are ten ways how to make your corporate video get noticed, ignite conversations and spark some action. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Bonus Tip. "Safe" or "remarkable. " Still with me?
---Tom. Five tips on developing your corporate video. 7 Corporate Video Tips. Corporate videos have many uses but there is data driven corporate video tips that give us an indication of what make a corporate video a good video. Following we will discuss some of the top tips to make your corporate video a greater success. Corporate Video Tip 1: Keep your video short Data indicates that viewers start getting antsy in as little as 10 seconds and that videos over 60 seconds lose a great deal of viewers. It is super important to keep videos very short, between 30-60 seconds and except for certain kinds of videos that people would expect to be longer, most corporate videos should not go over 60 seconds. Corporate Video Tip 2: Place your bottom line message at the start and end Because people lose interest rather quickly place your bottom line message right at the beginning of the video and end with it.
This will make sure if people abandon the video they will at least walk away with your main message. Corporate Video Tip 3: Make Your Call to Action early and repeat it.