The internet hasn’t killed privacy – but it has changed it forever. When people say “privacy is dead”, it’s usually for one of two reasons.
Either they truly believe that privacy is irrelevant or unachievable in today’s hyper-connected world or, more often, that not enough is being done to protect privacy when huge amounts of personal information are being posted online. Although I agree more could be done to protect privacy online, I believe that privacy is not dead, it’s just changing forms. While it’s true that we’re sharing more information online than ever before, this doesn’t mean that we no longer care about privacy.
On the contrary, some curious trends in how users share information on social media suggest we’re actually becoming more cautious. Back in the early 2000s when the first social networks MySpace and Facebook appeared online, users were much more open with their personal information. But a host of high profile incidents have flashed through the mainstream media in the last decade. Generation gap. Improve Conversions on Social Media Ads With Landing Pages. Landing pages are an inseparable part of the web browsing experience: we have all visited one at some point, whether or not we were conscious of the fact.
Whenever you click on an online ad, register for a webinar, download a survey or a white paper, it’s likely that a landing page facilitated your experience. It’s not surprising, then, that these types of pages are an essential tool for a marketer, as they help move the potential lead down the sales funnel, converting a visitor into a customer. What is a landing page? In the realms of marketing and advertising, landing pages are the web pages which are accessible exclusively through a link or a button, and built to serve a specific objective. Social media landing pages, which we will focus on in this post, are commonly accessible by call-to-action buttons on paid social advertising, among other times of digital ads. Almost as important as knowing the definition of a landing page is knowing what the landing page is not. 1. 2. 3. 4. Breaking The Rules of B2B Social Media. When someone tells you to follow the rules, are you more likely to take their advice or do you believe that rules were made to be broken?
There are so many rules governing B2B social media and almost all of them can or should be broken at one time or another. But the thing about social media marketing and rules is that nobody can agree on what the rules are. Even if you pull back from the strict approach of rules and call them guidelines, nobody can agree on that either. In the real world, rules are created in response to some complaint or action by someone or many someones. I recently checked into a beach hotel and there was a list of rules on the nightstand. In social media every blogger, speaker, consultant and street corner huckster has their own set of rules. 7 Ways to Better Your Social Media Engagement. Do's & Don’ts of Repurposing Your Existing Content (Correctly)
The 10 Commandments of Content Marketing. InShare836 Marketers often confuse content marketing with engagement.
Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance. It’s hard to gauge or appreciate something so contextual however when we base our work on the measurement of the wrong things. Numbers do not reflect engagement. The are human beings on the other side of your content. To help, I developed a fun set of “commandments” to shake the mediocrity out of the marketing ecosystem. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Quite simply, mediumism is placing inordinate value on channels over people. Top 7 Social Media Sites for Teaching and Learning. Twitter and Facebook may be common nowadays and anyone can join it anytime for free, but today there are hundreds of other social media sites that help students enhance learning and teaching.
In this blog, we shed light on top 7 social media sites that completely change the way you share information and communicate. Today, Social media has changed a lot the way people share information and communicate with one another in their professional and personal lives. Klout Adds Expertise Badges To Its Influence Rankings. 4 Social Video Platforms to Watch. Does your small business have really dynamic, visual product?
5 Ways Social Media Is Changing Your Brain. 10 Best Social Media & Social Selling Infographics From 2013. Social media and social selling infographics can cut a long story short in a very visual and illustrative way. It’s true that a picture is worth a thousand words. So, here are MarketingThink.com’s 10 most popular 2013 infographics that are worth at least 10,000 words! How To Build The Perfect Tweet This infographic has been translated in German, Danish, Swedish, Spanish by passionate MarketingThink readers. 6 Tips For Using Social Media to Boost Sales. Seven reasons why Facebook is more effective than LinkedIn for B2B marketing. For marketers, picking a digital ad platform to use and to master is important and is taken with as much care as any major commitment or purchase.
Here are some strong arguments why Facebook may be a better platform than LinkedIn for your B2B campaigns. Picking the right digital ad platform for your B2B campaign is one of the most important pre-launch decisions you can make. Sure, you can always change later as your results come in, but it's worthwhile spending time and effort to learn about the platform so you make an informed decision. In my last post, I provided a methodology for spending this time wisely. I talked about using analytics to compare LinkedIn with Facebook, specifically for B2B.
But in the comments section, it was clear that people also wanted specific reasons why one platform is better than another. So, as I've heaped praise on LinkedIn advertising previously, I'd like to explore reasons why Facebook can be a better platform than LinkedIn for B2B advertising. The terms. 20 Social Media Marketing Tips for Increasing Sales.
24 April 2015 Does social media still work for sales?
Sure, it does! More than that, major social networks offer such a vast majority of tools which can be used for leads and sales generation, that NOT using them seems really weird. 7 Tips for Better B2B Social Networking. Business to business networking is a skill.
Unlike traditional social networking, which can be figured out in moments, learning to be a great B2B social networker takes a bit of practice. These seven tips will help you be a better B2B networker and make more successful connections online. Tip #1: Know Your “Wow” Each of us is an expert in something. 20 Social Media Marketing Tips From the Pros Social Media Examiner. Would you like to improve your social media marketing?
Are you up to date with the best social media tips and tools? 6 Social Media Templates to Save You Hours of Work. Social media is a relatively new tool for most businesses. This means that, unlike many other marketing tools, when people begin to build out social media for their business, they’re starting from scratch. Why You Need A Social Media Content Calendar For Your Business. Now that you know that your social media marketing plan requires a stellar content strategy to support it, you may find yourself overwhelmed.
Creating and publishing great content can be a lot of work, so you need to get organized and figure out a schedule that works for your business. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting. Creating a plan, a template, or a calendar simply means that you make all the necessary information available to all the relevant stakeholders in one place. How To Use Hashtags: The Do's and Don'ts of hashtags. Hashtags are such a prominent part of tech culture today that it’s rare to find anyone who doesn’t know what they are. In fact, the hashtag is so recognized that it was added to the Oxford dictionary in 2010, and the Scrabble Dictionary earlier this year (#standards).
Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags. Hashtags, once your phone’s pound sign, now have a place on most popular social networks, including Twitter, Facebook, Google+, Instagram, Vine and Pinterest. The hashtag is likely the most popular means of categorizing content on social media.
It makes your own content discoverable and allows you to find relevant content from other people and businesses. Social Media Statistics You Need to Know to Target Your Audience Better. Are teenagers leaving Facebook? Do users over 65 make up the fastest-growing demographic on Twitter? Social Media Marketing World: 17 Super Tools to Optimize Social Media. 1.9K Flares Twitter 906 Facebook 233 Google+ 233 LinkedIn 313 Buffer 192 1.9K Flares × Lilachbullock.sharedby.co/en0bOk. Socialable - A Leading Global Social Media Marketing Agency. Lilach Lilach is the founder and driving force behind Socialable, and highly regarded on the world speaker circuit. Forbes and Number 10 Downing Street have even been graced by her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digitelligence.Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market, she actively leverages ethical online marketing for her clients and for Socialable.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba. The Guide to Perfect Social Network Posting [Infographic] 10 ways to optimize your YouTube channel (infographic.
Woman Finds Birth Parents Through Viral Facebook Photo. 5 Social Apps To Encourage Employee Health and Wellness. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Health care is a huge subject right now, regardless of your views on the Affordable Care Act. And for good reason. According to the Kaiser Foundation, the cost of employer-sponsored health coverage for families has increased nearly 100% during the past decade. In addition, total health spending accounted for approximately 18% of the U.S. Gross Domestic Product (GDP) in 2010. Bottom line: Staying healthy not only costs a lot of money but requires an investment of time.
Amy Mac: Taming the Social Media Beast: 5 Easy Steps to Social Media Success. The simple reason your social media icons are doing nothing. By DJ Waldow on Apr 02, 2013 Let’s bring back an important acronym: WIIFM. How To Become an Expert In Your Field Using Social Media. InShare23 I received so much positive feedback (take a look at all of the shares to different networks in the top left corner of my previous post) from my Best Times To Send Emails to Your Clients infographic post, that I thought I would share a series of infographics.
I discovered this infographic via Mashable. How Social Media Influences People - Infographic.