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Marketing Trends in Asia That Will Still Work in 2016. ‘A bow, handshake, smile, eye to eye contact are just as important as the business itself’ said Judy Caroll in an article Expanding Business in Asia 2016.

Marketing Trends in Asia That Will Still Work in 2016

Asia has always been known for their rich culture and tradition that never get carried away by trends even in business they are very particular in their beliefs and they value real relationship more than ever but this does not necessarily mean that they would disregard changes that will improve their business. According to, B2C marketers in China are increasingly investing in social marketing and expect great returns but face the challenge of determining the right social marketing strategies and tactics.

Read more.. Hubspot survey, State of the Inbound 2015 Asia, also find out that, Top B2B Telemarketing Sales Techniques for Better Results. Social Media: A Revolutionized Business Tool. Social networking has created a comprehensive virtual environment that allows people around the globe to converse.

Social Media: A Revolutionized Business Tool

Since the advent of social networking sites – Facebook, Twitter, and LinkedIn, our involvement to the global trend has been revolutionized. It gave people an opportunity to meet new friends on a more diverse domain. The definition of social media does not end with that, as it goes beyond what we think it can do. Social media has been altered to become a significant aspect of the modern business sector, especially in lead generation, to constantly promote consumer interest and address inquiries on products and services. For instance, LinkedIn has been establishing connections between potential human resources to respective companies across the world. One of the most crucial functions of social media in business is it provides presence awareness. Nevertheless, social media improves customer-company relationships. Social media is a cheap and yet very effective investment. The Checklist every B2B Singaporean Company Needs to Hold Smashing Events. Preparing for a corporate event entails a lot of investment in terms of time, money and energy.

The Checklist every B2B Singaporean Company Needs to Hold Smashing Events

But without a doubt, there’s B2B Singaporean companies are making it their top priority. More than 68% of B2B enterprises worldwide cite events as important and most important. Blueprint of a Successful B2B Event. Top 10 Thought Leaders in Sales and Marketing in Asia. Business to business or B2B marketing essentially refers to techniques and strategies used by companies who sell or market their products and/or services to other businesses.

Top 10 Thought Leaders in Sales and Marketing in Asia

However, using traditional sales channels to reach prospective B2B buyers seem difficult. Hence, if you own a B2B business, say in Singapore, for instance, you might find it hard to drive potential clients to take notice of your products and/or services. The Singaporean Experience: How to Generate Leads for Less. Outbound Marketing: Reaching out to your Target Market. Even with the advent of inbound marketing which aims to ‘attract’ audiences instead of chasing them, there’s still a significant need for outbound activities.

Outbound Marketing: Reaching out to your Target Market

After all, deliberately reaching out to prospects isn’t just about hard selling; sometimes, outbound efforts help maintain the fluidity of other marketing campaigns. Well, we can’t just wait for leads to come in. That’s a lot of opportunities to waste. We all know that the product or services we are offering is not for everyone. How to target an audience is the main question before launching our product or service. Are Your Business Clients Happy? Tips in Measuring B2B Customer Satisfaction. We see satisfaction surveys virtually everywhere – restaurants, grocery stores, boutiques and many other business establishments.

Are Your Business Clients Happy? Tips in Measuring B2B Customer Satisfaction

It’s a common enough practice in the B2C arena, but is it worth doing in the B2B sector as well? While B2B clients are fellow businesses, they are still technically your “customers” whose feedback also merits attention. There are differences in the manner by which this information would be gathered, though – you can’t just hand them a small piece of paper with checkboxes and Liker scales. It's NOT the End of The World: Nor 'Telemarketing' in Singapore! I came across a Yahoo article headlined:“ Cassette Tapes Make Comeback After Big Stars Release Albums On Old Format”… were these ever been extinct?

It's NOT the End of The World: Nor 'Telemarketing' in Singapore!

10 years ago, Telemarketing was said to become extinct. But what went wrong? Telemarketing is still one of the most pursued and executed B2B prospecting strategies most specially by giant industries like IT and Software. Entrepreneur magazine’s article in 2007 titled “10 Businesses Facing Extinction in 10 Years” talked about the industries that were likely to get extinct 10 years after. Telemarketing was included but stood out among others listed. Below are 5 of the 10 industries mentioned; see what has taken over them: Record stores Online /digital music sites like Spotify, eMusic and AllMusic offer free music downloads and are very accessible via different gadgets. Camera Film Manufacturing Digital photography has taken its toll on camera film.

Newspaper Pay phone. Business Startups: Singapore’s boosters. By stimulating the vital segments of the country – political stability, infrastructures, environmental protection, and population management – Singapore was able to sustain constant growth.

Business Startups: Singapore’s boosters

Singapore’s economic freedom index overall score is 89.4, a 1.4 increase compared to last year and the second highest next to Hong Kong. These parameters show its significant improvements in global investments, labor freedom, businesses growth and employment. Given this attributes, Singapore is a very suitable market in establishing new businesses. To sustain this idea, according to World Bank’s annual report, it hosted more than 500 foreign corporations and has a booming high-class population.

The combination of these two areas shows its relevant leverages on holding businesses, both local and international-based. Moreover, Singapore’s capacity to facilitate further improvement does not end here yet. Opening of new job opportunities. How Event Companies in Singapore Make Their Events Successful. Event planning is a huge industry in Singapore.

How Event Companies in Singapore Make Their Events Successful

This doesn’t come as a surprise as this dynamic and diverse city has all what an event planner needs. It has a wide range of world-class venues, efficient public transport system, and for twelve years, it has remained as Asia’s Top Convention City in International Congress and Convention Association.