Six Ways to Prepare Your Brand for Social Media's Visual Revolution. As social media continues to evolve, one reality is coming into focus: Brands are becoming more visual.
One indication is the emergence of new kids on the block, such as the image-driven social network Pinterest. Another is the recent updates to more established social platforms, such as Facebook's Timeline. What's clear is that brands without a solid visual vocabulary will be left behind. "Visual" can be a loaded word. When we refer to a visual brand, do we just mean a brand with a good logo? What does that mean? Social Media Changes That Favor Visual Brands First, consider the following updates and launches of social platforms over the past year that enable brands to make a significant visual impact.
Pinterest Depending on what you've read most recently, Pinterest is either one of the fastest-growing social networks (it grew 52% in February alone according to comScore)—or it's just another shiny new thing. LinkedIn and the New Age of Influence. Why Big Consumer Brands Have Yet to Tap Pinterest's Potential. The Modern Media Agency Series is supported by IDG.
According to a 2011 survey by IDG Research Services, IT buyers prefer to interact with peers and tech bloggers mainly on Twitter and LinkedIn. As might be expected, mobile use is widespread throughout the day and night. And the interest in video may surprise you. Learn more in this infographic… The image-sharing site Pinterest has experienced meteoric growth since its launch in February 2010.
All of these statistics should be very encouraging for brands — there's a very captive and engaged audience on Pinterest — but why, then, aren't you seeing some of your favorite big brands on the site? Determining Fit Certainly, there are plenty of brands actively pinning, such as HGTV, Kate Spade, Whole Foods and Etsy — and their audiences are sizable. In a strategic move, some brands have flocked to Pinterest to access the predominantly female audience — women comprise about 82% of active users on Pinterest, according to Google Ad Planner.
Awesome - Awesome Stuff - The Awesomer - Page 2. Happy Meal Infographic [Pic. Content Marketing vs. Social Media Marketing: What’s the Difference? Five Ways to Ruin Your Content Strategy and Guarantee Its Failure. Content marketing.
It’s what’s for dinner—or if not, it should be—for organizations, large and small. But successful content marketing requires more than just faithfully writing a blog post or posting a YouTube video weekly. For content marketing to be effective, most organizations need to create different types of content consistently and constantly. To ensure all that content works in concert, not just now but in the future, your content marketing efforts need to be implemented according to a comprehensive content strategy. (A content strategy is the product of decisions about what messages you want to deliver, what they’re supposed to do, and how and when they will be deployed.) I recently interviewed Razorfish senior content strategist Sarah Beckley about the five most common (and success-sucking) content strategy mistakes she sees many organizations making.
Not realizing every message that goes out the door counts as content. Your hero. Free online text message software for communication and SMS marketing. Webfluenz - Social Media Intelligence. Listen, Monitor and Engage with social media & real-time web. Sophisticated social media monitoring tool. Facebook plans to release a new premium ads product Feb. 29. Make Your Images Interactive. HelloGiggles. Customer Support Software by Assistly. Segmentation - Case Study: Why Targeting by Level of Engagement Works.
Company: WikiaContact: Becca Wright, VP of Marketing SolutionsLocation: San Francisco, CAIndustry: Gaming and Entertainment, Collaborative (Social) Publishing B2B/B2C: B2CAnnual revenue: ConfidentialNumber of employees: 130 Quick Read The words "engagement" and "hypertargeting" are on everyone's lips, but what happens when you combine the two?
Gaming giant Bethesda Softworks found out when it ran a diverse campaign on Wikia that captured the interest of core, active, and casual fans. Challenge In the months leading up to the holiday season, video-game makers unleash the biggest titles of the year. Bethesda Softworks, maker of popular titles Fallout 3 and Rage, knew it was releasing the next chapter of the Elder Scrolls saga into a crowded, competitive market.
Specifically, Bethesda's goals were to do the following: Break through the clutter of fall gaming launch season Drive pre-order sales Build awareness among the M18-34 demographic Connect with core, active, and casual fans Campaign Trivia.