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Shopping eco-friendly jeans with H&M Denim Re-born. H&M is dishing out this collection to reinforce the habit among buyers of lessening their impact on the environment Shadz Loresco Published 10:44 AM, August 30, 2015 Updated 2:41 PM, August 30, 2015 H&M integrates environmentally-conscious means in manufacturing its products. MANILA, Philippines – Since February 2013, Swedish fast-fashion house H&M (Hennes & Mauritz AB) has gathered 14,000 tons of clothing across its global stores – equivalent to 18 million t-shirts – through its garment collecting initiative. Imagine the used scarves or cardigans or jeans not going to waste at the back of one’s wardrobe or worse, in a landfill.

In the country, it has been 12 tons, or 100,000 t-shirts, since the company’s sustainability campaign launched in December 2014. But for every kilo piled, they will donate P1 to UNICEF Philippines. Jeans made through environmentally-conscious means There are several facets to consider when a business makes a stride toward a good cause. Emotional connection. 7 Retailers Who Prove That Eco-Fashion Isn’t Just for Hippies | Preen. In the US alone, the trillion-dollar fashion industry dumps 12 million tons of textiles and footwear into landfills per year, making clothing producers the second-largest contributor of waste next to Big Oil. To address the disturbing statistics, retailers are pursuing greener methods of production and distribution. But being “eco-friendly” can mean many different things. From using organic materials, to upcycling old garments, to transporting products by sea rather than by air, to disclosing pollution numbers—the terms can be a bit vague.

Companies aren’t necessarily using these terms just for their marketing value. Brands really are making a conscious effort to better the industry’s impact on the planet. H&M with their Close The Loop line produces upcycled garments collected from consumers. Uniqlo This label has a strong history of being purposefully good to the environment. “We are not fast fashion. Zara Muji Susi Studio Vivien Ramsay ANTHILL Fabric Gallery Art by Dorothy Guya. Eco-friendly fashion: How brands are changing their tune > Directory > Product. By ClickGreen staff. Published Fri 04 Sep 2015 15:23 With the news that the Fair Trade logo affects shoppers buying food and drink, it appears fashion industry isn’t being left out of the chatter by any means.

Clothing is increasingly being judged upon where and how it was made. In a recent Wall Street Journal article, it was revealed that far more light is being shed on the topic of fair working conditions for factory employees of fashion brands. It’s hoped that that the number Fair Trade certified factories in countries such as India and Colombia, will rise at least to 25 by the end of this year. That said, clothing companies are beginning to be more transparent about who makes their clothing and are sure exemplify a certification of being Fair Trade.

The plight of poorly treated factory workers was undoubtedly brought to the world’s attention in 2013, when around 1,100 people were killed and nearly double the amount injured in a factory collapse in Bangladesh. Does ecofriendly fashion really attract consumers? - Oblo, ecofriendly eyewear 17 Sep. 2015 Ecofriendly fashion is invading the market with loads of new products. Not only premium denim connoisseurs look for vegetal indigo dyed, organic or BCI cotton denim jeans. Many fabric manufacturers are regenerating pre-and post-consumer waste materials into new top quality fabrics. Freitag F-ABRIC, ecofriendly jeans Even if fashion has always been conscious – though not changing its attitude - about how environmentally damaging most of the products and production techniques might have been, a true turning point came with the year 2011, when Greenpeace launched its detox campaign aimed at encouraging some of the world's most popular clothing brands to eliminate all employs and releases of hazardous chemicals in their production processes and in the selection of materials.

Over half a million designers, fashion fans and activists started supporting this cause and most sensitive brands and manufacturers joined the detox protocol. Orta Mavi T-Shirt. 7 Eco-Friendly Fashion Labels To Know Now - Sustainable, Green, and Chic Fashion Designers. Pharrell Williams' latest ocean-plastic range for G-Star RAW. Pharrell Williams has launched his third collection with G-Star RAW, which includes denim garments made using recycled plastic removed from the oceans.

The RAW for the Oceans collection by the musician and the Dutch fashion brand has been revisited for Autumn Winter 2015, and carries the strap line: "Turning the tide on ocean plastic pollution". The garments in the collection are all created using fabrics developed in collaboration with textile company Bionic Yarn and environmental group Parley for the Oceans – an initiative that encourages creatives to repurpose ocean waste and raise awareness of the growing issue.

Ocean plastic is broken down and woven with other materials to create the fabrics. Ocean plastic is this year's breakthrough material. It has also been used by Adidas to produce a range of trainers, while a young designer has created a machine to harvest tonnes of the waste material from the sea.

Related content: see more stories about design using ocean plastic. Pharrell Williams launches Raw For the Oceans jeans with Adrian Grenier. By Chelsea White for MailOnline Published: 07:21 GMT, 6 September 2014 | Updated: 17:24 GMT, 6 September 2014 Is there anything Pharrell Williams can't do? It has long been an industry joke that the 41-year-old singer may be an alien due to his seeming inability to age, but even if he is not an extra-terrestrial it seems the singer is on his way to world domination.

Pharrell was showing off his latest move to achieve his goals in New York on Friday night, with the star's collaboration with G-Star Raw hitting the runway of New York Fashion Week. Scroll down for video Riding the fashion wave: Pharrell Williams launched the Raw For The Oceans Spring/Summer 2015 collection at New York Fashion Week on Friday The eco-friendly range called Raw For the Oceans is The Voice judge's brain child with his fabrics initiative Bionic and the iconic streetwear label. Fans in high places: The 41-year-old was joined by Entourage star Adrian Grenier at the show Loaded: 0% Progress: 0% MinimizeExpandClose.