background preloader

B2B Lead Generation and CRM

Facebook Twitter

Tips for Maximizing Content Syndication Performance. Careers of the Future: 10 New Jobs That Will Exist By the Year 2030. 65% of children entering primary school today will ultimately end up working in completely new job types that don’t yet exist, according to the World Economic Forum.

Careers of the Future: 10 New Jobs That Will Exist By the Year 2030

That is exciting, and potentially daunting news for many involved in education and employment. Massive technological spinoff is causing a major shift in policy making among various stakeholders. Educational institutions are starting to technologically enrich or redesign their curriculum; Governments are putting in more funding to technological research, and companies are continuing to digitize their operations. The rise in robotics and automation of processes in the workplace is accelerating, particularly within production.

For instance, auto manufacturers are aiming to mass-produce driverless electric vehicles within the next few years. And how long before technological advances revolutionise administrative tasks within offices? Ten Jobs Likely to Step into the Future 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Generating Leads With Responsive Content. How to Master Local Lead Generation. Optimizing Your Website for Lead Generation. Differences Between Demand Generation and Lead Generation. Answers to Your 6 Biggest Email Marketing Questions. 5 Reasons Your Lead Generation Strategy is Not Working. In business, failure is always an option.

5 Reasons Your Lead Generation Strategy is Not Working

This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. Here are the top five reasons your lead generation campaigns may be failing. 1. 7 Lead Management Tools That Will Save You Hours. Leads are great, but there’s a long road between a lead and a sale.

7 Lead Management Tools That Will Save You Hours

Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis. When it gets right down to it, manual lead management can be a huge, boring, and largely inefficient task. B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand.

B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. 20 Handy B2B Lead Generation Resources. The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists.

20 Handy B2B Lead Generation Resources

A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. However, not all of your online searches will yield helpful results. Sorting out the great advice from the just plain bad can end up being a pretty daunting task. But never fear! We’ve got your back and have compiled some of the top online resources for you to check out. Blogs, Slideshares, and Infographics Callbox Callbox is an award-winning sales and marketing solutions provider. Does My Business Need a CRM Software? Even if you’re relatively new in the entrepreneurial scene, chances are good that you’ve already heard of these great business tools that can help you with your Customer Relationship Management (CRM) activities.

Does My Business Need a CRM Software?

From increasing your sales to decreasing your overhead costs, having a CRM tool sounds like a dream come true, right? 3 Things CRM Can't Do For You. Most businesses adopt a CRM program with the goal to improve the company’s relationship with its clients as well as to help drive sales growth and retention.

3 Things CRM Can't Do For You

Having loyal customers is something that every business should strive towards. 6 Mistakes to Avoid When Purchasing a CRM Solution. According to Gartner, the CRM solutions market has reached $23.9 billion in growth in recent years.

6 Mistakes to Avoid When Purchasing a CRM Solution

Though it would seem that the industry is reaching maturity, companies are still making common mistakes when looking for the right fit for their organization . How to Create the Best Possible Experience for Your Customers. If you want your business to succeed, delivering the best customer experience matters.

How to Create the Best Possible Experience for Your Customers

According to a HBR article, customer experience is no longer dependent on just providing excellent customer service or offering quality products. Nor is it about the critical moments when customers interact with your organization. The new way of customer experience considers the customer’s end-to-end journey with your business, as well as the cumulative impact of multiple touchpoints over time that result in a real and lasting relationship. Simply put, it’s about building, nourishing, and sustaining customer relationships over the full lifetime of the customer-brand relationship.

Today’s technology allows customers to establish an interactive relationship with companies through social media and the Internet rather than simply experiencing moments. It’s about time we shift our focus towards providing the best customer experience. B2B Lead Generation Strategies for 2016. A Complete Guide to B2B Lead Generation Using Social Media This 2016. B2B companies will attest that leads are the lifeblood of their businesses, as leads help companies find prospects, increase revenue, and achieve business goals.

A Complete Guide to B2B Lead Generation Using Social Media This 2016

Thus, coming up with fresh ideas on how to further improve lead generation is crucial in staying ahead in today’s ever-changing business landscape. ( Source: Marsden Marketing ) ( Source: CadilusCloud ) However, according to DMN3, the adoption of social media by B2B companies has been relatively slow, with concerns regarding proper execution as the leading struggle when leveraging social media as a lead generation tool. But today, more organizations have integrated social media into their marketing strategy, particularly for content promotion purposes.

10 B2B Growth-Hacking Tactics for Lead Generation. Growth hacking is one of the most wide-spread “secrets” of small business start-ups. A Marketer's Guide to Creating Compelling Content. These days, content has become one of the most powerful weapons in a B2B marketer’s arsenal. The common practice used to be creating content only when a company had something specific to say but this intermittent view has most certainly become a thing of the past. In the modern era of business lead generation, content marketing has turned into an activity that requires a constant stream of media production, distribution and optimization in order to drive traffic into the sales funnel. These content marketing goals can be accomplished in the form of blog articles, social media posts, industry whitepapers, case studies and pretty much every other type of media that is capable of disseminating useful information to prospective customers. Content marketing greatly enhances a company’s inbound marketing capabilities, which as opposed to traditional outbound marketing, helps prospects find the brand without the intrusive nature of advertising that consumers have come to loathe.

6 Proven B2B Content Types to Generate Quality Leads. In a 2014 study done by Acquity Group, 94% of business buyers do some form of online research before making a big investment or purchase, with 77% using Google Search, 84.3% checkingbusiness websites, 34% checking third-party websites, and 41% reading user reviews. This means having information about your brand readily available online is pivotal in attracting potential customers and focusingyour content to address your prospects’ business challenges and pain points. 5 Top Methods to Decrease B2B Cost per Lead. The rising costs of lead generation, increased competition, and the rapidly growing population of competing companies are all challenges in the B2B world.