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Do your best to craft your content tweets, @replies and promotional tweets all with a seamless style that matches your personality and/or brand . Ideally, you want people to read your tweets and feel naturally compelled to click on your links and retweet you. You just want to add value and have no agenda or attachment to “making the sale,” yet you’re strategic and mindful about how you tweet. Then you’ll see a marked improvement in your retweet and click-through rates. Keywords have been and continue to be a relevant and driving force for web content (whether we’re talking about a website, blog post, Facebook update or a tweet). Keywords are the backbone of content.

