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Bleed.no. BVD — Simplify to Clarify. Popular. 10 don’ts when designing for email. Email marketing is probably the oldest and the most successful form of marketing for the web. Broadly, email marketing involves sending specialized custom emails to generate leads, promote an offer, serve targeted advertisements or initiate deals. Email marketing increases your brand’s radius, allowing you, the marketer to build robust brand value around your product.

But most marketers make a basic mistake – not creating email templates that are optimized for a typical user’s inbox. Sending emails that aren’t formatted, designed or properly structured actually reduces your credibility and when users see a scattered email in their inbox, they simply dont pay attention. Now, how do you optimize your email templates for maximum conversions? 1. Office applications and word processors such as Microsoft Office and Open Office are great for writing documents but when it comes to composing or designing email templates, I would strongly advise you not to use word processing tools at all. 2. 3. We Love Typography. Fonts, typefaces and all things typographical — I love Typography (ILT)

Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials. Dan Sly Graphic Design | Dan Sly graphic designer currently working in London. I design for both print and web.Dan Sly Graphic Design | Dan Sly graphic designer currently working in London. I design for both print and web. SeptemberIndustry - The best in international graphic design and everything in between every week. Collate.