News Lush. Journal about Lush. Lush the Compay. Online Issue. Lush Tech. Retail 3.0. Lush Cosmetics: Secret Neuro-Marketing Geniuses | Kate Dreyer. Lush are famous for their ethical products and charity work and it’s because of these values that they don’t advertise or market their products using traditional methods. So, if they don’t promote themselves, how do they manage instill such fanaticism into their customers? Exhibit A: That’s a lot of Lush. Ask a ‘Lushie’ and they will tell you it’s because of the amazing products and exceptional customer service. That’s part of it, of course, but at the end of the day it’s just cosmetics – pretty expensive cosmetics at that – so how do they do it?
Well, I have just read ‘Neuro Web Design – What Makes them Click?’ Social Validation - “We’re called to act when we know what others have experienced with a product.” The most easy way to encourage purchases using social validation is by showing reviews next to products and Lush does this really well: A review become more powerful when the person writing seems similar to us or when they write in a way that tells a story: Crazy. Written by Kate. Best Practice: Lush (Communication) Join Voxburner now - for free Known for out-of-the-box marketing – from its warm and happy videos to provocative anti-animal testing demonstrations in shop windows – Lush has continuously stood out with its push for all-natural beauty products.
One year shy of 20 years in business, Lush’s eco-ethos campaigns for an environmentally-friendly lifestyle change. Our Voxburner Academy have talked on a number of occasions of their success in customer relations and making them feel appreciated. So what’s so luscious about Lush? Website From bath bombs to shampoo, the website serves as part-catalogue, part-campaign. Products are arranged in categories – Home, Bath, Body, Face, Shower, Hair, Gifts, Spa, Gorilla Perfume, Retro – along with all the ingredients listed. The rest of the site relates to time-specific products, such as Halloween and Christmas. Lush Times Facebook Most of its posts relate to products, but Lush’s Facebook page (286,146 followers) is a colourful spread. Twitter YouTube Tumblr. Www.co-operative.coop/PageFiles/416561607/Ethical-Consumer-Markets-Report-2012.pdf. Animal Testing Cosmetics. By Emily Miller Animal testing is a topic generally ignored by the cosmetic industry and their consumers.
It’s swept under the rug and not talked about, or if it is, it involves companies dancing around the issue. Or slapping a statement on their bottles that claims the product wasn’t tested on animals, when in fact individual ingredients were tested, just not the final product. The misleading market and incredible amount of new products every day make it difficult for consumers to know what beauty products are truly cruelty free, or why it’s so important that consumers support cruelty free companies. According to Kenneth Motville, a representative for PETA [People for the Ethical Treatment of Animals], over 100 million animals are tortured in labs each year, the majority of that for the cosmetics industry. There are very simple ways to stop supporting animal testing in the cosmetic industry. It’s possible to buy all your beauty products from companies that are cruelty free.
Vegan & Vegetrarian Beauty - Companies To Follow (Photos) - Boston Fashion. My diet -- vegetarian. My diet aspiration (damn you cheese) -- vegan. I get it -- I try to get it. I have read so much material supporting a plant-based diet, and I whole-heartedly agree with every word. ...but beauty -- I'm not so sure. What are vegan beauty products? LA Times writer Susan Carpenter humorously describes it by saying "If you don't wear animals on your body, chances are you're loath to smear one on your face. But no longer is this market "uber-niche" dear Susan. Here are a few companies to follow making waves in the vegetarian / vegan market: Peter Lamas combines the best of nature and science, bringing you salon-quality performance. Look into these companies -- it's an order, not a suggestion! I cannot tell you how amazing these products are -- you just have to experience them for yourself.
You will be so happy you did! Www.carriebuchwalter.com/uploads/2/7/6/6/2766408/cb_lush_paper.pdf. Lush_marketing_plan_final. Sensory Branding | Five Senses in Sales | brandchannel.com. One brand that epitomizes sensory stimulation is Lush, the handmade cosmetics company. Pass the entrance of a Lush store and you are hit by a rush of fragrance. Step inside and it’s like entering the most exuberant market stall: wooden tables laden with huge slabs of soap, like giant cheeses ready for slicing; solid lumps of multi-colored shampoos; butterballs and bath bombs; wobbling shower jellies and creamy pats of butter cream with silly sexy names; chocolate massage bars that tickle the taste buds, as well as the skin, with toothsome aromas.
Says Lush co-founder Mark Constantine of his company’s approach: “Packaging is so boring. Smelling and touching is just more fun for the senses.” In Brand Sense, Lindstrom describes companies that are turning sensory pleasure into an exact science. One of the most intriguing developments predicted by Brand Sense is the incorporation of aroma into the brand builder’s toolkit. . [6-Mar-2006] Competitive Analysis of UK Retail.