Cost Per Like Campaigns On Facebook: The CTR, Conversion Rate, Reach Tradeoff. Managers of Facebook Fan acquisition campaigns are often faced with a dilemma when creating campaigns. They often ask whether or not they should they go for a broad audience and greater reach or should they go narrow and target audiences that might have a very small reach but a high affinity for a product. Marketers also frequently ask if they should design ad copies solely with click though rate (CTR) in mind or not. The thinking goes like this: since the incremental effort in liking a product or brand is small and there is no monetary transaction involved, a person who clicks on an ad will likely also like your fan page.
However, the answers to these questions are a bit nuanced. The graph above shows data from a Like acquisition campaign with anonymized campaign names for a technical product. Several things become readily apparent from the graph: There is one campaign — Extreme Geeks — that has a very high CTR and conversion rate. Related Topics: Channel: Analytics | Search & Analytics. Stretching the truth of a headline to get clicks. From ANONYMOUS (“As a relatively young journalist still trying to make it, I’d ask that you please not use my name”): The Houston Chronicle’s website today has the headline “Member of The Killers commits suicide.” I clicked it, and was linked to a video from E! Interestingly, the AP article specifically says the deceased was not a full member of the band but did appear on tours and performed on albums in 2006 and 2008.
In short, it appears a musician who played with The Killers died. That’s different from what the headline said. This seems to be a trend that I’m seeing a lot lately: stretching the truth of a headline just a little bit in order to get clicks. Anyway, please keep me anonymous since I don’t want to get blackballed from journalism community. The letter to USA Today that went unanswered: I’m a big fan of USA TODAY (a former intern no less) and always love its coverage, particularly of Major League Baseball.
Comments comments. Magazine cover smears private equity. Story lauding private equity gets overshadowed by a misleading cover image. FORTUNE -- Bloomberg Businessweek should be ashamed of itself. The magazine this week has a fascinating cover story written by Brendan Greeley, who spent a week on the factory floor with an industrial refrigeration manufacturer owned by private equity firm Monomoy Capital Partners. It details how Monomoy uses "boot camps" to uncover operational inefficiencies, and to make their companies stronger. Greeley's conclusion: Practiced this way, private equity is not slash-and-burn liquidation, extracting money from capital.
It's not overleveraging, making profits off dividends paid out of unsustainable loans. Private equity, the way Monomoy does it, is a castle in the sand, a brief victory for order in the constant slide toward entropy. The magazine cover, however, is a photo of a businessman wielding an enormous chainsaw, with the headline "My life in private equity. " Want a 150% Boost in Traffic? Then Use This Idiot-Proof Guide to Google Authorship Markup.
For Display Ads, Being Seen Matters More than Being Clicked. April 24, 2012 For Display Ads, Being Seen Matters More than Being Clicked New Research from Pretarget and comScore Suggests that Buyer Conversion is More Highly Correlated with Ad Viewability and Hover than with Clicks or Gross Impressions SAN FRANCISCO and RESTON, VA, April 24, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. “Your ad being seen matters more than your ad being clicked – if you have a back-end conversion metric,” said Pretarget Founder Keith Pieper. “After all, what good is an ad that can’t be seen?
It’s intuitive that an ad must be seen to make an impact, and it’s even more intuitive than someone hovering and engaging with an ad might convert, even absent a click.”