Headlines For Twitter, Facebook, And Your Blog. Ever since we started Buffer a little more than two years ago, people have been asking us about one very specific question: How can I write great headlines for social networks and my blog?
The topic is a very tricky one as the accuracy for what works best is hard to nail down. While we have some specific techniques that we are using for our own postings and headlines every day, I thought looking at the most cutting-edge research is definitely required. So I decided to look at all the research we’ve done for the Buffer social accounts and our blog as well as the best research out there and combine this research into one comprehensive guide.
Without further ado, here is a scientific guide to great headline writing on Twitter, Facebook, and your blog: Finding the right headline for your tweet is one of the most important things to do, especially since Twitter only allows for text display. Test it yourself. For Twitter, we’ve experimented with A/B testing the right headline. First tweet: How to Create Customer Profiles to Reach Your Target Audience. Storytelling. A Storytelling Guide for Those Who Stink at Storytelling. From social media to sales, storytelling is all the rage in business, with experts of all stripes insisting that entrepreneurs need to be able to captivate their audience with a well told tale in order to stand out and get noticed.
Which is great if you were born with a natural dramatic flair. But if you were, you probably would have studied theater or writing rather than business. Which Content Marketing Tactics Get the Best ROI? In an environment in which consumers’ attention is increasingly fragmented, the idea of using content to capture interest and engagement is catching on among marketers.
Compelling content can help marketers tell a story, but it can also be cumbersome—and expensive—to create. So which content strategies are generating attractive return on investment (ROI) for marketers? The most cost-effective content types are articles, video and white papers, according to a January 2013 study of marketing decision-makers worldwide conducted by CopyPress, a software company specializing in content marketing tools. In particular, marketers were most widely satisfied by the ROI from featured articles, with 62.2% saying they provided some of the best content ROI. 21 Ways to Leverage Entrepreneurial Writing to Grow Your Online Business. Q&A: David Sasson of Outbrain on content marketing and content discovery. David Sasson is COO of content discovery solution Outbrain, the sponsor of the Content Marketing Survey Report being published by Econsultancy next week.
David, who will be on the panel for the research launch event in London next Wednesday, spoke to us about the growth of content marketing and what the company's platform can offer for publishers, advertisers and consumers. Fab Isn’t an Ecommerce Company; It’s a Content Company with Sales. By Sarah Lacy On February 8, 2012 Fab’s insanely rapid ascension to popularity is fast even for these heady days of social commerce.
It took Gilt two years to get to one million users, ditto One King’s Lane. Fab got to two million users in just seven months, adding 450,000 people in just the last thirty days. The site expects to do more than $100 million in revenues this year. The rise was so quick that I’d barely heard of them when I went on maternity leave, and when I came back to work it was all anyone was talking about. Content Inventories, Audits, and Analyses: All part of benchmarking. Content Inventories, Audits, and Analyses: All part of benchmarking An interesting discussion recently arose in a content strategy forum about content benchmarking, and this seemed an opportune time to discuss the topic.
(Thanks to Destry Wion for suggesting I turn this into a blog post.) According to Wikipedia, the definition of benchmarking is “the process of comparing one’s business processes and performance metrics to industry bests or best practices from other industries. Dimensions typically measured are quality, time and cost.” Senior business executive F. The idea of benchmarking in technology involves assessing the performance of an object relative to a set standard of performance, where acceptable levels are determined through heuristics or some agreed- upon sort of industry standard. How Nissan Uses Ecommerce Tracking Without Directly Selling Online. Google Analytics’ e-commerce tracking allows online merchants to measure items sold and tie those results back to their digital marketing activities.
But did you know that it can also be used to track non e-commerce activity? Nissan Motor Company does just this. Nissan operates in the automobile industry, and owns a network of websites designed to help consumers around the world decide which Nissan vehicle they would like to purchase. Marketers Leverage a Mix of Tools and Tactics. US marketing professionals are leveraging more tools as they embark on each new individual campaign or program, and social media is taking a larger role in terms of spending and usage.
In the “Marketing Tools Study 2012” from digital marketing technology and services company PointRoll and Kelton Research, US marketing professionals reported using multiple tools in each campaign they execute. More than half of respondents used more than five tools in a single advertising and marketing campaign, with 33% saying they averaged five to six, 15% saying seven to nine and 13% saying they used an average of 10 or more.
As marketers spread their time and resources across digital, social media is becoming a bigger piece of the puzzle. As spending increases for social media, so will the weight marketers place on this channel. Marketers must be proficient in several different areas and technologies, especially as they begin to use different tools in tandem across a single campaign. GM Says Facebook Ads Don't Work, Pulls $10 Million Account. GM's Doing it Wrong: Facebook Marketing Lessons. GM made a huge stink last week when they pulled their $10 million Facebook advertising budget.
They’re doing it wrong. And you can learn some valuable lessons from their mistake: Facebook is the best display advertising deal on the internet The Register pointed out that Facebook ads average a .05% click-through rate. Click-through rate is the total number of clicks on an ad, divided by the number of ad views, or impressions. But you can purchase ads on both networks on a cost-per-click basis: You only pay if someone actually clicks on the ad. Lean Content « steph hay. Lately, I’ve been looking at content through the lean lens.
For copywriting, this means testing for messages that make users click before writing a ton of content. If we know that a single user clicked because of something she read, then we know she was intrigued.If a bunch of users like her do the same, then we’ve got an indicator that we’re onto a powerful key message. How to use Twitter to predict popular blog posts you should write. Using retweets to assess content virality1 Recently I’ve been running an experiment: Tweet an insight, idea, or quoteSee how many people retweet itIf it catches, then write a blog post elaborating on the topic My recent Growth Hacker post was the result of one such tweet, which you can see above in my Crowdbooster dashboard.
I wrote it on a whim, but after the retweets, I developed it into a longer and more comprehensive blog post.