Influence

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La lecture de la semaine, elle nous vient du New York Times , et de Stephanie Rosenbloom, qui est reporter au service Style. Imaginez un monde, commence Stephanie Rosenbloom , où nous serait assigné un nombre mesurant notre niveau d’influence.

Quel est votre score d’influence

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Cartographie : Les agences d'E-réputation en France

Les agences offrant des prestations en réputation numérique sont de plus en plus nombreuses dans l’hexagone.

http://www.blueboat.fr/agences-e-reputation-france

Il y avait bien longtemps que je n’avais écrit sur l’e-reputation , le mémoire de Marlène Page sur un cas pratique de mise en place d’une stratégie d’e-reputation dans un entreprise de jeux est vraiment intéressant, en revenant aux fondamentaux de ce type de démarche. Voyons donc les principaux points abordés dans ce mémoire, une fois passé l’habituel partie de départ sur le web 2.0.

Stratégie d’e-reputation en entreprise

http://www.adweek.com/news/advertising-branding/top-creative-minds-digital-135810

Unleashed into the digital wilds, creatives have responded with innovative, far-reaching ideas that leverage interactive's unique attributes. We look at some of the people best utilizing the new technologies to create work that stands out amidst today’s multimedia clutter.

The Top Creative Minds in Digital

Macala Wright Lee is the publisher of FashionablyMarketing.Me . Wright Lee is a retail consultant who specializes in marketing consulting for fashion, luxury and beauty brands. You can follower her on Twitter at @FashMarketing .

Connect Your Brand to the Right Online Influencers

http://mashable.com/2011/05/09/leverage-online-influencers/

Edelman , one of the world’s largest independent PR firms, today launches two web-based platforms designed to enable companies to identify key online influencers on specific topics. TweetLevel and BlogLevel are free to use, and are designed to be used by brands as social media planning and measurement tools.

Navigating influence online

How do you measure online Influence

Trend Buzz

Photo by Ric Dragon Recently I had the privilege of hosting a stimulating panel at Pivot 2011 with Joe Fernandez, founder of Klout , Larry Levy, co-founder of Appinions and Elisa Camahort, co-founder of BlogHer . The idea of digital influence or how influence works within the social-digital space is on the mind of not only marketers, but policy makers and anyone in the business of communications and or influencing stakeholders to achieve desirable outcomes.