Become a Content Curation King. Sean Carton | August 29, 2011 | 18 Comments inShare79 Nine ways to make curation work for your brand.
"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). If you're a web veteran, you're probably wondering how this is any different than what people have been doing online for years.
So what's the big deal about curation? Making curation work for your brand is a lot easier said than done. People matter. Content Curation Primer. Photo by Stuck in Customs What is Content Curation?
Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public. Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation.
People and organizations are now making and sharing media and content all over the social web. Content Curation Provides Value from the Inside Out Getting Started. 26 Ways to Create Social Media Engagement With Content Marketing. Are you looking to create content that engages?
Does your content connect with people and encourage them to engage? In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips. #1: Authors Matter Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles. Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience. Creating good content is important for social media engagement. We’ll talk about more specifics as we go down the list. . #2: Blog as a Spoke in the Wheel A blog provides an opportunity to discuss a topic in-depth. Kristi Hines offers these helpful tips for blog content: Is your blog’s content meeting your customers’ needs and expectations?
#3: Curate Selected Content #4: Data Provides Direction How are you using social data?