background preloader

To Read

Facebook Twitter

How to Plan Your Marketing Budget [w/ Downloadable Template!] How to Write a Marketing Plan (w/Sample Templates) What Percent of Revenue to Spend on Marketing Budget? How to Immediately Become a More Productive (and Better) Writer. Creating a Membership Site for Fun & Profit - Stu McLaren. A lot of businesses haven’t utilized an online community for their websites.

Creating a Membership Site for Fun & Profit - Stu McLaren

Do you know the steps to take to get your own member site up and running? Do you know when and what to charge your customers for their membership? If you don’t, you’re not alone. Many small businesses don’t know the benefits of member sites or what to charge their community and how to manage it. That’s why we asked Stu McLaren, business owner, entrepreneur, and founder of WishList Member, to show us how, in this week’s episode of The Marketing Agents Podcast. Podcast: Play in new window | Download Subscribe: iTunes | Android | Big Ideas: What led you to create Wish List? They come for the content, they stay for the community.

As entrepreneurs we have a great opportunity to make an impact on the world. Juicy Links: Rich BrooksI’d Never Join an Online Community That Would Have Me as a Member.

MaryEllen Tribby

Dani Johnson. Need Advice for Female Traveling Solo to Paris. Step-by-Step Guide to New Facebook Business Page Timelines. Decoding the Code: Seven R's of a Relevant Mobile Barcode Campaign. Mobile marketers have used mobile barcodes as a powerful means of reaching consumers directly.

Decoding the Code: Seven R's of a Relevant Mobile Barcode Campaign

We place barcodes on magazine pages, in-store signage, and TV screens. But in our excitement, we mustn't forget that mobile barcodes need to be based on a strong strategy that encourages consumer interaction. The primary benefit of mobile codes is clear: They enrich the brand experience by linking the physical world to the digital. Though half of smartphone users have scanned a quick response (QR) code, getting consumers to understand the value of codes and to continue scanning them remains a challenge, according to a recent Chadwick Martin Bailey survey. Mobile barcodes undoubtedly offer consumers a new and different experience.

As with most any digital channel, relevancy is central to an effective mobile campaign. The following tips—the seven R's—provide a strategic framework for developing a successful mobile barcode campaign. 1. 2. 3. 4. 5. 6. 7. Biggest Challenge Resources Page. Social Media Success Summit 2012: Online Social Media Mega Conference. Dear Fellow Marketer; Do you want to attract more qualified customers with social media?

Social Media Success Summit 2012: Online Social Media Mega Conference

Could you use some guidance and fresh ideas? Yes, the promise of social media is strong—direct contact with customers and prospects who were previously unreachable. This means greater exposure, increased traffic, better insight and enhanced search rankings—all without costly middlemen. And given this economy, who doesn't want more business? But if you're like me, you're looking to choose your social media activities wisely, without getting consumed by all of the options. 4 Tips for Creating Your LinkedIn Company Page. Does your business have a LinkedIn company page?

4 Tips for Creating Your LinkedIn Company Page

Keep reading for tips to create and grow a following for your LinkedIn company page. Why LinkedIn Pages? LinkedIn is the world’s largest professional network. The network has 150 million members worldwide, and is adding 10 new members every 5 seconds! LinkedIn is a publicly traded company now (symbol LNKD), which means that information about their revenues, operations and earnings are publicly available. You can gain a lot of insight about a public company by following their investor relations communications to better understand how the business is growing, and what the areas of focus are for the company.

For example, 50% of LinkedIn’s revenues come from hiring solutions, and 30% are derived from marketing solutions. Also, keep in mind that LinkedIn has a more educated and affluent audience than some of the other popular social media sites for business. Also referring to LinkedIn company pages, Lister says, New eBook: 11 Examples of Online Marketing Success. Support » Embed blog into external website. How Pinterest Is Becoming the Next Big Thing in Social Media for Business. Move over Facebook, Twitter and Google+.

How Pinterest Is Becoming the Next Big Thing in Social Media for Business

Another social media site is stepping up as a valuable marketing tool for businesses. Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it's driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass. -based content-sharing site Shareaholic. Why should small businesses care? Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options. Here's a look at why some business owners -- particularly retailers -- might want to seriously consider starting a business profile on Pinterest now. But remember that this is social media.

Related: What's With All the Interest in Pinterest?