Intel says sorry after social media flap erupts. Intel received an education in the politics of social media Wednesday when activists opposed to minerals mining in the Congo inundated Intel's Facebook page. They want Intel to pledge its support for a congressional bill that would restrict the import of "conflict minerals" that contribute to fighting in the war-torn country. Intel is among the biggest manufacturers in the electronics industry, which is highly reliant on a range of minerals. Beginning late Tuesday, supporters of the bill dominated the discussion on Intel's Facebook page, with dozens of critical comments -- many of them identical. The online activism followed a small protest on the same subject Monday at Intel's Ronler Acres campus in Hillsboro. Intel shut off discussion on its Facebook page early Wednesday and told its audience "We are in the process of creating a place for this type of discussion and we will share the link of this page as soon as we have it.
" Intel's Social Media Training - The Conversation - Harvard Busin. By Jeanne C Meister and Karie Willyerd | 8:40 AM February 3, 2010 Are you exploring how to create a social media strategy for your company? Are you looking for a company to benchmark? One you might consider looking at first is Intel Corporation. We have been following the journey taken by Bryan Rhoads, Senior Digital Strategist at Intel whose job title is our pick for one of this year’s coolest.
“It all started in the early 2000′s with grassroots employee participation. Over time, Intel created a comprehensive set of social media policies simply called the Intel Social Media Guidelines. (And if you want to really explore what cross section of these social media guidelines look like across companies and industries, you can refer to the Social Media Governance website, with over 105 Social Media policy documents from a wide variety of companies — all available for free at Social Media Governance Database.) The Digital IQ courses cover such areas as: How are you: Interview: Intel Social Media Strategist Ekaterina Walter. Posted by Tom Foremski - May 3, 2010 I recently interviewed Ekaterina Walter, social media strategist at Intel. Ms. Walter works in Portland and is part of a small team of social media specialists working closely with Intel's corporate marketing group to provide a set of best practices and strategies.
Ms. Walter has been specializing in Facebook strategies. You can hear one of her BrightTalk webcasts here: "Faceless to FANtastic - Effectively Engaging Your Facebook Fans" Here are some notes from our conversation: - My webcasts have been popular because I provide a lot of tips. - Engagement on Facebook is important. . - We try to create a 3 to 5 year social media strategy at Intel. - My team advises the Intel marketing group and we have also created an internal education classroom series that all 5 thousand people in our marketing group have taken. - We don't monitor what Intel staff do in social media but we do have lots of support services for them. - Analytics is very important.
Social Media, A Lateral Approach to Marketing « Web Strategy by. Intel Insiders to Advise Intel on Social Media Strategies. InShare0 You’ve heard of Intel Inside, the now legendary marketing program that intelligently convinced consumers to make purchasing decisions based on the chip that powered their PCs. Now, I’m proud to introduce the new Intel Insiders program, a new initiative that extends the company’s genuine intention of reaching and engaging with people, while freely trusting the brand’s future to the very people who can and will shape it. Not only am I proud to introduce the Intel Insiders program, I’m also humbled to actually be part of the team of advisers to Intel on all things Social Media. Let this serve as a working standard for other businesses to follow.
It’s no longer a matter of if, but when. And time isn’t slowing for anyone. The “Intel Insiders” include: Justin Ezarik, ijustin Cathy Brooks, Seesmic Christina Perry, SF Beta, SNAP Summit Sarah Austin, Pop17 Frank Gruber, Somewhat Frank J.D. We join existing in house Social Media strategists, Chris Heuer and Ken Kaplan. Intel gets it. Related: Why Intel's social media policy is a really big deal. Really.: T. It’s rare that any corporate policy makes for a good read, but trust me when I tell you that Intel’s new Social Media Guidelines are barn-burning fare. Here’s why: Standard business model: No matter how many people work at a company, only a select few employees are allowed to speak to the public.
All statements must be approved by the top brass, who will be sure to suck the life out of any comment until it sounds like good-old corporate PR dreck. The Intel model: Any employee can speak to the public. This week , Intel announced its new approach to the world by posting its Social Media Guidelines online. What’s incredible is that Intel isn’t just allowing workers to use social media for work purposes; it’s encouraging them to be themselves while doing so. Here’s a telling excerpt: The choice to participate in social media is yours. After the jump, I go over a few more of my favorite bits. On transparency: On perception: On starting conversations: On sharing: On mistakes: Did you screw up? Social Media Guidelines. Technology@Intel · Intel's Social Media Story - just the beginni. We introduced Intel’s blog program 2 years ago this month.
I’d like to use this Intel anniversary as an opportunity to reflect and look back at some of our social media efforts over the past decade. Its not possible to go into every project and program in one blog post. Nor can I properly speak to all of the hard work from our various social media teams. So, I look to others to help fill in those gaps, but here’s a high-level overview of just some of the activities to date at Intel. We created Blogs@Intel as a new business tool for our customers and employees to directly communicate and collaborate from keyboard to keyboard. Yet in fact, our social media story started much earlier. 8 months prior, we launched our IT@Intel pilot blog.
Internally, grassroots employee blogging started as early as 2003 consisting mainly of self-maintained servers under desks. Our social media guidelines are public in over 25 languages. . - Build community - Engage others - Empower employees. Intel Has Social Media Inside « Social Media News. Fortune 500 Series: How Intel is listening, engaging with its co. Simply said, Intel is doing great stuff. Much like the other companies I have profiled in this series (Cisco, Office Max, Texas Instruments and Newell Rubbermaid), this Fortune 500 company has implemented significant social business programs ranging from integrated marketing to internal communications, and even engaging with its technical community.
I spoke with Kari Aakre, Intel's director of consumer and social media inside the company's Global Communications Group. She has a huge responsibility, from corporate branding and product awareness, all leveraging social media. Since her role is global, it's critical that she work collaboratively with other social media practitioners throughout the huge company to make sure that the company's social media strategies not only map to corporate business objectives, but are ubiquitous. Q. [Jennifer] At a high level, please tell me about the company's social media strategies. A. Q. A. Next: Social business economy and structure --> Q. A. Q. A. Q.