Linkedin Profile Tips. How to Build Your Personal Brand: Step-by-Step Instructions. Edit Article Changing Your ImageCommunicating with PeopleSucceeding Long-Term Edited by Skelliewag.org, Teresa, Krystle, Jack Herrick and 18 others A ‘personal brand’ is in many ways synonymous with your reputation.
It refers to the way other people see you as a business owner or representative of an idea, organization, or activity. Are you a genius? When you have a personal brand, people recognize and care about your name, what you’re working on, what you offer, and what you’re about. Ad Steps Part 1 of 3: Changing Your Image 1Stop reaching for any and every bit of publicity. 4Market your personality. Part 2 of 3: Communicating with People 1Communicate with people openly and constantly. 5Let people see you. Part 3 of 3: Succeeding Long-Term 1Create your content. 5Play the long game. Video Great Tips You don’t need to be big to be big. Warnings. The Value of Our Digital Identity. Increasingly, we are living double lives.
There is our physical, everyday existence. And there is our digital identity, the sum of all the digitally available information about us. As this information grows in volume and variety, the picture of us that it creates is becoming surprisingly complete. And valuable. For organizations, the opportunities digital identity presents are enormous. But realizing the full potential of our digital identity is not a given. The Value of Our Digital Identity, a new report by The Boston Consulting Group in the Liberty Global Policy Series, takes a unique approach to understanding this new phenomenon.
The report shows that the value created through digital identity can indeed be massive: €1 trillion in Europe by 2020, or roughly 8 percent of the combined GDP of the EU-27. Digital identity is relevant not just to Web 2.0 companies but to the economy as a whole. Concern, the research showed, doesn’t necessarily result in a decreased willingness to share. How To Chose a Brand Name: Tips, Ideas and Examples. I get asked this question quite a bit by startupping entrepreneurs and even established business owners: When choosing a name for your business or a new product, should you go with a name that is descriptive (if somewhat boring)?
Or should you coin a unique made-up word? There are different schools of thought on this. Some people fall squarely in the “unique made-up name” camp — others think descriptive is best. Personally I tend to fall into the descriptive camp. While there is no one right or wrong answer, I do think there are specific considerations in a small business you need to keep in mind when coming up with brand names. I examine the advantages and disadvantages of both schools of thought in my latest post at the SMB Marketing Guide, called “Choosing a Brand Name: Being Descriptive vs Coining a Unique Word” which I’d like to share with you:
7 tactics lean startups need to build great products. If you’re running a lean startup, “launch and learn” is undoubtedly a familiar mantra.
But launching a new feature can take weeks or even months, and for a scrappy startup that’s a potentially make-or-break issue. Our design studio works with dozens of startups each year to help teams define their products and features. Through the process of doing this over and over again, we’ve collected a time-tested toolkit of methods for learning that are cheap, fast, and perfect for startups to find those crucial mistakes earlier and then adapt their plans more nimbly.
The result is almost always that they ship better products and do so even faster. Clickable mockups Most teams think they need to build an interface that functions and looks real before showing it to customers to get feedback. At first I thought these prototypes would be too rough to be useful. Customer interviews Instead of working in a vacuum, gather data to use as fuel for designing your product.
Fake doors Recon. Seth Godin on Failing Until You Succeed. How To Chose a Brand Name: Tips, Ideas and Examples. 10 Essential PR Tips for Startups. Erica Swallow is a technology and lifestyle writer.
Sign up for her course on "PR for Startups" to learn more about getting media coverage for your fledgling business. It can be challenging for unknown startups to garner press attention — budgets are tight, relationships with journalists may not be that strong and explaining a new concept is difficult. Not to mention, early-stage startups usually only employ a few people focused on product and development.
Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Good press, though, can be one of the biggest drivers for startups looking to grow their user bases, and as a result, a pretty important component for success. Steve Blank on small startups, big execution, and Steve Jobs. When Steve Blank talks about entrepreneurship, people listen.
When he writes a book on the subject, like his latest effort with co-author Bob Dorf titled The Startup Owner’s Manual, it’s a good bet it will be on many founders’ bookshelves. Blank co-founded the CRM software company E.piphany and the video game business Rocket Science. His current gigs as an entrepreneurship professor at Stanford, UC Berkeley and Columbia give him a unique insight that combines a historical perspective with a look at the next generation of entrepreneurs. I sat down with Blank at his ranch in Pescadero, where we talked about his book and his take on the state of startups and entrepreneurship. Some key takeaways: Watch the videos below or listen to the audio only of the entire interview. PART 1: Startups are not small versions of big companies. Startup Attention and PR 101 by Ben Parr.