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Disclosure Toolkit. UPDATE: The Disclosure Toolkit was retired July 29, 2015.

Disclosure Toolkit

It was last updated in 2011, but it remains here to help you develop your social media policies. Back in the Wild West days of social media — the summer of 2008 — members came together to create the Disclosure Best Practices Toolkit. It was an ambitious and inspiring project by corporate social media pioneers who wanted to protect what they saw as a powerful and important medium — something bigger than a tool for pushing marketing messages and selling stuff. And it worked — incredibly well. It was adopted by countless social media teams at the world’s biggest brands, and it helped create the framework for the FTC’s initial rules covering social media marketing.

Slide Decks & Lectures

What to Consider in #SMsports in 2017. As every year comes to a close, it’s good to reflect on the year ahead.

What to Consider in #SMsports in 2017

So every year I tackle a list of what I would like to see in #smsports in the New Year. This isn’t meant to be a list of bold predictions and forecasts. Three Public Relations Mega-Trends in 2017. What does the public relations industry have to look forward to in 2017?

Three Public Relations Mega-Trends in 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them. Content Shockwave In 2016, we saw more content created than ever before. PR Pros Must Embrace the PESO Model Spin Sucks. The business world, in the last seven or so years, has been upended with the introduction of social media and access to better data.

PR Pros Must Embrace the PESO Model Spin Sucks

This is good, but it also means change. And change is hard. Human beings don’t always like change. Sure, we want the latest and greatest gadgets and love to try new restaurants, but when it comes to our daily routines and how we’re accustomed to doing things, it’s not quite as exciting as a new flavor of potato chips. Trends - Edelman Digital. The Cluetrain Manifesto. New Clues. #101: Advice to marketers from The Cluetrain Manifesto: David Weinberger.

History of Social Media. Long Tail (updated version of original 2004 article) The Long Tail (original article) Chris is expanding this article into a book, due out in May 2006.

The Long Tail (original article)

Follow his continuing coverage of the subject on The Long Tail blog. In 1988, a British mountain climber named Joe Simpson wrote a book called Touching the Void, a harrowing account of near death in the Peruvian Andes. The Rise and Fall of the Hit (chapter 2) On March 21, 2000, Jive Records released No Strings Attached, the much-anticipated second album from NSync.

The Rise and Fall of the Hit (chapter 2)

The album debuted strong. It sold 1.1 million copies its first day and 2.4 million in the first week, making it the fastest-selling album ever. It went on to top the charts for eight weeks, moving 10 million copies by the end of the year. Chris Anderson: Technology's long tail. Rethinking the Long Tail Theory: How to Define 'Hits' and 'Niches' Using data on movie-rating patterns, new Wharton research challenges current thinking on the Long Tail effect — a widely publicized theory that suggests the Internet drives demand away from hit products with mass appeal, and directs that demand to more obscure niche offerings.

Rethinking the Long Tail Theory: How to Define 'Hits' and 'Niches'

In a working paper titled, “Is Tom Cruise Threatened? Using Netflix Prize Data to Examine the Long Tail of Electronic Commerce,”Wharton Operations and Information Management professor Serguei Netessine and doctoral student Tom F. Gatekeeping Theory.

Click on the book cover from Google Books to get to the text. – kellimatthews

Dialogic Theory. "Gatewatching" Article. Uses & Gratifications in Social Networking. Virtual Worlds, Disability, and New Cultures of the Embodied Self. I was late…again.

Virtual Worlds, Disability, and New Cultures of the Embodied Self

Story of my life. I love to be busy and engaged. I had promised I would come and talk about social stuff we might do at Ethnographia Island. I promised that a week or two ago, or somewhere around then. Who knows – my virtual world moves sometimes at the speed of light. Making a Case for Virtual Healthcare Communications. To cite this articleDavis, D.

Making a Case for Virtual Healthcare Communications

Z. (2014). Making a case for virtual healthcare communications: Mayo Clinic’s integration of virtual world communities in its social media mix. Finding Healthcare Support in Online Communities. The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

Finding Healthcare Support in Online Communities

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs. Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. Hype Cycle Research Methodology.

Interpreting Technology Hype When new technologies make bold promises, how do you discern the hype from what's commercially viable? And when will such claims pay off, if at all? Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals. Technology Trigger. Why Is 'Second Life' Still a Thing? To an outsider, Second Life may look like a crappier version of World of Warcraft. It’s a vast digital space many people can log into with their virtual avatars, only instead of going on wild adventures, slaying dragons and collecting epic swords, it just seems like a bunch of people hanging out in bars, offices, galleries—normal places.

That’s a fair assessment of Second Life, but what makes it special and lasting isn’t as apparent. Yes, Second Life, which first launched in 2003, looks incredibly dated. Thirteen years is an eon in the technology business. Privacy, Free Speech, and 'Blurry-Edged' Social Networks. Everything You Need to Know About Facebook’s Controversial Emotion Experiment. The closest any of us who might have participated in Facebook’s huge social engineering study came to actually consenting to participate was signing up for the service.

Facebook’s Data Use Policy warns users that Facebook “may use the information we receive about you…for internal operations, including troubleshooting, data analysis, testing, research and service improvement.” This has led to charges that the study violated laws designed to protect human research subjects. But it turns out that those laws don’t apply to the study, and even if they did, it could have been approved, perhaps with some tweaks. Why this is the case requires a bit of explanation. Michelle N. Experimental evidence of massive-scale emotional contagion through social networks. Author Affiliations Edited by Susan T. Fiske, Princeton University, Princeton, NJ, and approved March 25, 2014 (received for review October 23, 2013) Significance.

If You Don’t Have Anything Nice to Say, SAY IT IN ALL CAPS. Social Media and the ‘Spiral of Silence’ A major insight into human behavior from pre-internet era studies of communication is the tendency of people not to speak up about policy issues in public—or among their family, friends, and work colleagues—when they believe their own point of view is not widely shared. This tendency is called the “spiral of silence.” Some social media creators and supporters have hoped that social media platforms like Facebook and Twitter might produce different enough discussion venues that those with minority views might feel freer to express their opinions, thus broadening public discourse and adding new perspectives to everyday discussion of political issues. Seven Ways Tech Is Changing Journalism and News Consumption.

Press release Journalism, Media and Technology Predictions 2017 0. Five years after the Arab Spring, how does the Middle East use social media? 10 Social Media Lessons from the Middle East in 2016.

Louise Delage

WOMMA EThics Toolkit. SSM Book Ethics Chapter. Disclosure Toolkit. 19 Action Steps to Take Whenever You Publish a New Blog Post. Top 25 Social Media Monitoring Tools. The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic] 2017 Social Media Image Sizes Cheat Sheet. 40+ Best Free Social Media Marketing Tools.