10 biggest logo design clichés of all time. The sad thing about trends, in any field, is that as they become overused they eventually turn into a cliché.
A visual cliché in a logo is something that you should avoid at all costs, as one of the main characteristics of a good effective logo is that it should be unique. So if the world and his wife are utilising your same idea then it can effect not only your competitive advantage but also the way in which your brand is perceived.
If a direct competitor is also using the same cliche then this can obviously become very dangerous indeed, with the possibility of brand recognition becoming impossible. Luckily, a great logo designer will have their eyes peeled and their ear to the ground, equipped with the knowledge of all the past and present logo trends. 12 Logo Design Mistakes To Avoid. Posted on 24'10 Aug Posted on August 24, 2010 along with 84 JUST™ Creative Comments This was an article I originally wrote for the Sep / Oct 2010 edition of Layers Magazine, it has been republished here with permission.
You can see pictures of the article in print at the bottom of this article or you can view the PDF here. The article is targeted towards designers, rather than business owners. One of the easiest ways to distinguish a company is by having a unique and memorable logo; however, creating a unique and memorable logo is not as easy as it sounds. Here are 12 common logo design mistakes that amateur logo designers often fall victim to. 1. Typography in logo design can make or break a design, so it’s vital you know your typographic ABC‘s. Don’t use too many fonts or weights (two maximum). EasySpeedy: Take note how this logo uses just one font family but with different styling.
5 Cliché Logo Design Trends to Avoid. Logos are one of the trickiest areas in the graphic design world.
It takes almost zero talent to make a logo, virtually anyone can do it. However, making a good logo requires a lot of insight, artistic skill and patience. Too often we see designers falling into the trap of rushing into a logo design project and coming up with ideas that are so overused that they’re downright cringe-worthy. Today we’re going to take a look at five logo trends that fit this description. Read on to see if any of your go-to techniques are on the list. Who Cares About Being Unique? Before we jump into some of the logo ideas that you might want to watch out for, let’s address the question of exactly why you should be aware of and perhaps avoid logo ideas that have become a cliché. From a branding perspective, a logo is in many ways the face of your company. The reason you remember these marks so vividly is that they’re unique, and companies will fight viciously to protect that.
Destruction from Within Helvetica. How to avoid overdone and overused logo designs. Can you have too much of a good thing?
Eat too much cake and you might get sick. Exercise too much and you might hurt yourself. Listen to the same hit song over and over – you’ll never want to hear it again. The same goes for graphic design. In this article, we’ll illustrate what not to do. 1. If overdone design were a brand, its poster child would be the “V-Man.” Health, social media and other service oriented businesses are ripe for the V-man trap. Here are a few examples of designs that represent similar ideas in a different way: 2. Globes (both the 2D and 3D versions) are also dangerous territory. These travel company logos avoid those pitfalls and show that the global theme can be implemented uniquely: 10 Mistakes Logo Designers Should Avoid. All logo designers know and value the importance of a professional logo to any business, large or small.
It represents the company, it tells their story and symbolises their brand to the world. Viewed daily by their clients and potential customers, it could jeopardise, even ruin the success of the company it acts for if poorly designed. No matter how great your products or services are, if your logo sucks, you’re going to have a hard time attracting customers to your business. This is the primary reason companies today are investing so much time, effort and money in hiring the top logo designers and brand agencies to try and create the best logo they possibly can.
It is not easy to design logos – I know. So in order to help designers (both new and experienced) lessen the amount of time, issues and headaches, I’ve compiled a list of the top 10 mistakes logo designers should avoid. 10 Common Mistakes In Logo Design. With the power of the Web, and more eyes watching than ever, it’s important for a business to communicate its unique message clearly.
The easiest way to recognize a company and distinguish it from others is by its logo. Below, we go through 10 common logo design mistakes that you should avoid if you want to create a successful and professional logo. 1. Designed By An Amateur.