L o S Angeles! The Ad Age Social Engagement/Social TV Conference, Los Angeles
Social TV, in which audiences use social networks while they watch, is causing some viewers to opt for live broadcasts over time-shifted shows, according to a new study from iModerate Research Technologies. The research firm found that more than half (58 percent) of viewers who habitually engage socially while watching television report that they watch more live TV because they need to be part of the conversation in real-time. People in this group, defined as viewers who engage socially ten or more times a week, also are more active consumers and influencers than average.
We've had a little flip-flop this week.
Social "check-in" service GetGlue waited until nearly halfway through January to release its 2011 infographics. That same day, it closed a $12M round of financing led by Rho Ventures, with participation from TimeWarner Investments, RRE Ventures and Union Square Ventures. At the end of 2011, GetGlue hit two million users and logged 100 million check-ins.
Jeremy Lin and Pinterest weren't Social Media Week’s only hot topics. Also dominating discussions was the maturation of second-screen experiences, especially when tied to TV’s biggest events. "Check-in is not the goal; [it's] the beginning for us," Patrick Albano told Adweek . Albano is vp of social mobile and innovation at Yahoo, which last spring acquired TV check-in app IntoNow, which recognizes shows through audio fingerprints and then delivers content. The Oscars, of course, broadcast live, is the perfect opportunity for prolonged engagement.