Content Marketing

B2B Content Marketing Trends for 2015. What does the next year hold for B2B content marketing?

The following Uberflip infographic offers a glimpse at B2B content marketing's future. The infographic is based on MarketingProfs' and Content Marketing Institute's B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. A whopping "70% of content marketers are creating more content than they did one year," states the report. Unfortunately, only 21% say they are successful at tracking ROI. The top five organizational goals for B2B content marketing are brand awareness (84%), lead generation (83%), engagement (81%), sales (75%), and lead nurturing (74%). To find out more about B2B content marketing trends, check out the following infographic.

Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs. 3 Easy Ways to Position Yourself as an Expert…Fast! Do you want more and better opportunities to find you?

Many of my clients come to me to grow their business and one of the first things I recommend to them is that they position themselves as an expert. What is positioning yourself as an expert exactly? Simply put, it’s making yourself the go-to person in your area of expertise and a thought leader. When you effectively position yourself as a expert, you build the know, like and trust factor with your audience because you’re seen as someone who is credible and legitimate. This means that when they need what you have, you’re their logical only choice. Content Marketing: What Separates Success From Failure? [Rand Fishkin Interview] 14 Tools to Streamline Your Social Media Marketing. 7-Principles-of-Engagement-Marketing.pdf. Focus Mapping: An Exercise I Perform Every Morning Before I Get To Work (Part 2 of 2) How To Be A Total Newbie To Online Marketing And Not Screw It Up [CASE STUDY] 7 Effective Lead Magnet Ideas To Build Your List (That Aren't "Ebooks")

6 Biggest Mistakes Bloggers Make When Choosing Their Niche. 6 Biggest Mistakes Bloggers Make When Choosing Their Niche. A Guide to Perfect Social Media Posts (Infographic) People like to say there's no such thing as perfect, but at the rate customers' attention spans are decreasing, social media managers can't risk posting updates that aren't close to perfection.

What does a perfect social media post look like? An infographic from My Clever Agency has the answer. It explains in detail what strong, engaging and effective social media posts should include. While we've gone over what good Facebook, Twitter, Pinterest and Google+ posts look like, this infographic has been updated to include YouTube, Instagram, Vine and Tumblr. How Our eBook Launches Have Evolved (after 235,000 eBook Sales)

Site Content 101: What to Include on Your New Website. Although the structure of business website can vary wildly (think of the difference between a “mom and pop” retail website and Amazon), most successful sites have a few content elements in common.

So if you’re struggling to determine what exactly belongs on your pages, consider the following guide to what to include on your new website: Content Element #1 – Important business details Whether you’re a “brick and mortar” company or an internet-only business, be aware that many of the visitors who land on your website’s pages are looking for specific details about your business’s operation. As an example, suppose you run a local pizza place. Right off the bat, many of your visitors will want to know: Academy-Business-System.pdf. How To Use An Editorial Calendar. I’ve talked a lot about Twitter, LinkedIn, SEO and SMO, and all sorts of social media related jazz, but today I’d like to introduce you to an old steadfast friend: Blogging.

Blogging is now and always will be a huge piece of your social media presence. Blog posts are your foundational content that is always “out there”, can always be “found”, and even years later have the greatest potential, over any other social media platform, to drive prospective clients your way when they happen upon a post you wrote sharing business strategies years ago. Twitter Feed, LinkedIn Activity, and Facebook Newsfeed are all moving fast. These platforms are made up of digestible content that speaks quickly to your audience for them to click and consume, or perhaps let it flow by.

Not so with blogging. Blogging is where you really tell your story, share your expertise, and build trust that you really do know what you know. Regular blogging, at least 4 times a month or once a week: Example: A. B. Site Content 101: What to Include on Your New Website. Although the structure of business website can vary wildly (think of the difference between a “mom and pop” retail website and Amazon), most successful sites have a few content elements in common.

SPI 128 : [CASE STUDY] Manu Kalia – Taking an Offline Business and Productizing it Online. Based off of feedback from the Smart Passive Income readers and listeners, it’s the stories and case studies from people who are making money online outside of the “I teach online business, blogging, social media or entrepreneurship” space that seem to resonate the most – the stories from people who are not “gurus” but are still crushing it online, and I have another one of those case studies for you today.

Yes. You CAN make money online outside of the “how to make money online” space – I’ve done it several times myself in the architecture industry, the security guard industry, and now more recently the food truck industry (see monthly income reports), and if I were to take an educated guess, I would say that there are way more people making money out there in all kinds of niches beyond the Internet Marketing space that we never hear about. More Specifically, In This Episode You’ll Learn About: Top 10 Takeaways From Content Marketing World 2014. 8 Expert Advice on Building an Effective Content Marketing Campaign. The 7 Stages of Building An Online Business [Infographic and Guide]

10 Steps I Would Follow To Start Over And Build My Business From Scratch in 3 Months. Kindle-Publishing-Checklist.pdf. How to Write Copy that Sells with Ray Edwards. I've Seen the Future of Blogging. And I'm Inspired. Why did I start distance running when I was only twelve?

As a lean and almost teenager I decided to crawl out of bed at 6.00 am to start a running regime! I don’t know what possessed me! Since early childhood I had suffered asthma and maybe I was looking for a way to remove the constant struggle for breathing through increased cardio fitness. Nevertheless I started. Back then the shoes were flat Dunlop style volleys with no support and more designed for hanging out with friends than pounding pavement. Early morning in the dark. I can still smell the park, see the orange street lights and feel the cold round steel of our gate as I pushed it open and ventured down the pebbled crunching driveway ready to start pounding around the block in my non running shoes. Then I invited my younger brothers to join me and for a couple of mornings they stumbled out of bed to run with me in the cold and dark. It was just me, my legs and a punishing early morning regime.