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Milk shoppers get a new choice - kinda organic | csmonitor.com

It "does a body good" and can leave a funny white mustache. But few shoppers invest much thought into milk beyond whole, low-fat, or skim. http://www.csmonitor.com/2006/1017/p01s03-usgn.html

Creating a Successful Online Brand Community - WSJ.com

http://online.wsj.com/article/SB10001424052970204482304574222062946162306.html Social Web sites that focus on products and brands have taken off in recent years. In these "brand communities," customers or would-be customers can learn more about the products, discuss problems and potential solutions—or simply communicate with others about their shared passion. Trouble is, this online world is divided into haves and have-nots .
On April 14, actor Hugh Jackman pledged to give AUS $100,000 to the charity that could best convince him, via Twitter, that it was deserving of the award.

MediaShift . How Charities Harness Social Media to Raise Awareness, Money | PBS

http://www.pbs.org/mediashift/2009/04/how-charities-harness-social-media-to-raise-awareness-money118.html
http://mashable.com/2009/02/13/social-media-moms/ Noa Gafni is a social media consultant with a focus on women and Gen Y. She authors Webutantes , a blog about Internet trends impacting women.

HOW TO: Attract and Engage Social Media Moms

Condemned To Google Hell - Forbes.com

That's the lesson Paul Sanar learned--too late--last year. Up until last fall, the 21-year-old New Yorker depended solely on the search engine to keep traffic flowing to Skyfacet.com, his online diamond business; Sanar says he sold $3 million dollars worth of jewelry a year. http://www.forbes.com/2007/04/29/sanar-google-skyfacet-tech-cx_ag_0430googhell.html
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/03/18/BUGURBP6N353.DTL

Free iPod -- um, not really (SFGate.com)

From the "No Free Lunch" file, let's take a look one of the more widespread offers circulating online for a free Apple iPod. This one is from something called Incentive Reward Center, which is typically reached via Web-site banner ads and promises a "free*" iPod that normally sells for $399.