background preloader

Kompetenzen // Compétences

Facebook Twitter

Mindmapping Sich vorstellen Hobbies Stärken Schwächen Feedback. Untitled. Untitled. Untitled. 3 reasons Nike’s ‘Just Do It’ brand is faultless - 2020 Brand + Marketing Visionaries. 27 August 2015 ‘Just Do It’.

3 reasons Nike’s ‘Just Do It’ brand is faultless - 2020 Brand + Marketing Visionaries

It seems so obvious, simple and easy, but the truth is, a lot of time, energy, resources and money goes into creating a tagline so apt and perfect in the highly competitive world of branding. This successful slogan has stood the test of time, spanning decades without any need for revamping, despite an incredibly damaging backlash over sweatshop contentions in the 1990s. ‘Just Do It’ cleverly and simply represents an honest, no-nonsense, serious sporting attitude while evoking courage and bravery in a positive way.

This inspirational, energising and authentic slogan had the power to turn Nike into arguably the most iconic sportswear brand in the world. Les Intelligences Multiples. Les Intelligences multiples – Performance et Bonheur.