FREE Online Guide to Creating a Small Business Brand | SMALL BRANDING. What is Branding and How Important is it to Your Marketing Strategy? The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. The objectives that a good brand will achieve include: Delivers the message clearlyConfirms your credibilityConnects your target prospects emotionallyMotivates the buyerConcretes User Loyalty To succeed in branding you must understand the needs and wants of your customers and prospects.
You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects. How to Define Your Brand. This is the first step in the process of developing your brand strategy. By defining who your brand is you create the foundation for all other components to build on. Your brand definition will serve as your measuring stick in evaluating any and all marketing materials and strategies.
You will begin this process by answering the questions below. Difficulty: Average Time Required: 2 hours Here's How: What products and/or services do you offer? Tips: Post Questions, Comments, and Answers to these Question in the Marketing Forum.Focus on your target audience when answering each question. What You Need Brand Journal or NotebookPen or PencilUninterrupted Time.
Tips for Authentically Branding Small Business Websites. All businesses, big or small, greatly benefit from creating a strong brand. Not familiar with what branding is? The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” In a nutshell, you will want to brand your small business website so that customers think of you and your goods/services when they need something.Piece of cake, right?
Branding a small business website isn’t necessarily that simple, but there are steps you can follow to get you on the road to creating a successful branding campaign. Naming you small business website. This is a no-brainer, but your business name should reflect the goods/services that you provide. For example, if you sell dog toys, it would make no sense to call your small business Fran’s Cat Emporium. Small Business Branding 101. In the world of small business marketing, certain terms are thrown around quite a bit – so much so that they become cliché rather than tenants of a solid strategy.
You’ve heard them before, terms such as “think outside the box,” “something catchy” and maybe the phase “branding”. Despite its overuse at Monday morning meetings, it’s worth reexamining what branding is really about. As a small business, never gloss over the power of branding. The reason is simple. So let’s start at the beginning. Here are three simple concepts that can galvanize your branding strategy: No. 1: Know your audience. No. 2: Having the right tools. No. 3: Commitment. Things to remember: • Don’t cancel ad placements if your phone doesn’t ring right away • If your budget is limited, don’t “media hop"-- stay with one thing • If using a jingle, feature it everywhere (radio, TV, on‐hold, Web) • Don't change up your logo often • When buying an ad ‐ budget for more than a couple of weeks • Use your tagline every chance you get.
Get a logo. Working with a graphic designer. FREE Online Guide to Creating a Small Business Brand | SMALL BRANDING. What is Branding and How Important is it to Your Marketing Strategy? How to Define Your Brand.