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Do you know that signature line from Henry Jenkins about how if it doesn't spread, it's dead ? Yes, well, this is the "if it doesn't spread, you are dead" kind of thing: a military rumor manual dated 1943, now declassified, and unearthed by a colleague of mine. Plenty of solid insight for the designers of spreadable media, some already familiar from the books like Made to Stick and Rumor Psychology , written more than half a century after this document. My top ten favorites follow, mostly verbatim. And I really like how they use of "design" and "rumor" in the same sentence: 1.Interested in some viral marketing for your business? Contact Branded3 today Viral marketing campaigns are an amazing way to generate a huge amount of buzz and brand awareness whether they are carried out online or offline.
Viral Marketing - The Top 10 Viral Marketing Campaigns Of All Ti
More marketers use social networking to reach customers - USATOD
In April, Ford tapped 100 top bloggers and gave them a Fiesta for six months. The catch: Once a month, they're required to upload a video on YouTube about the car, and they're encouraged to talk — no holds barred — about the Fiesta on their blogs, Facebook and Twitter . "It's extremely important to this company's history," says Scott Monty, whose job as head of social media at Ford was created about a year ago to take advantage of the growing social-networking wave. "It's about culture change and adapting to this ongoing way of communicating.