Future of advertising and advertising technology. Do you know that signature line from Henry Jenkins about how if it doesn't spread, it's dead?
Yes, well, this is the "if it doesn't spread, you are dead" kind of thing: a military rumor manual dated 1943, now declassified, and unearthed by a colleague of mine. Plenty of solid insight for the designers of spreadable media, some already familiar from the books like Made to Stick and Rumor Psychology , written more than half a century after this document.
My top ten favorites follow, mostly verbatim. Viral Marketing - The Top 10 Viral Marketing Campaigns Of All Ti. Interested in some viral marketing for your business?
Contact Branded3 today Viral marketing campaigns are an amazing way to generate a huge amount of buzz and brand awareness whether they are carried out online or offline. In this post we have honored the best viral marketing campaigns of all time, both online and offline. More marketers use social networking to reach customers - USATOD. By Jon Swartz, USA TODAY SAN FRANCISCO — Ford Motor has high hopes for Fiesta, a popular model abroad launching in the U.S. next year.
So how does it introduce the subcompact car to Americans? A massive ad blitz on TV?