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The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips.
Late last night, former Engadget editor-in-chief Ryan Block tweeted out that he had done some research to attempt to quantify the “Oprah Effect” — that is, the number of users who signed up for Twitter after Oprah featured the service on her show on Friday. The number he came to? 1.2 million. So did 1.2 million people actually sign up for Twitter as a result of Oprah? It’s possible, but tracking down this data is a bit tricky. I asked Block what method he used, and he told me he looked at the user ID on a Twitter account from early Friday versus one from the afternoon on Sunday.