Speak Media Blog: Motrin's Mistake Makes Good Social Media. The Really Mobile Project » Blog Archive » The Million project; I read a piece yesterday about the Million project in New York (named as such to reference the city’s 1.1 million students), which is an incentive-based scheme that rewards good behaviour and grades with mobile credit. In their words, the project aims to provide ‘short-term incentives to motivate students, increase classroom participation and contribute to student’s overall success in school’. The Million Project portal The brainchild of Roland G. Fryer (a Harvard economist who also takes the position of Chief Equality Officer for the city), it was first implemented last year as a pilot program. Throughout June 2008, nearly 3,000 middle school students aged between 11 and 14 participated, from seven public schools across the city that had been chosen by The U.S. The phones themselves came with 130 prepaid minutes for the first month from Verizon Wireless (in ‘Million’ points, that could also be switched out for texts).
Or do you mean ‘getting stuff for free’ and success? E Consultancy Social Media Monetisation Case Study. 2 easy ways to track social networks in Google Analytics | Blog. With so many resources spent on social media marketing these days, the job of analyzing its effectiveness in the overall marketing mix is becoming more important. If you're using Google Analytics to track your site's visitors and revenue, you'll notice that by default you can analyze traffic mediums such as direct, organic etc, but what about social networks as a standalone traffic medium? To achieve this level of reporting in Google Analytics and to basically tweak Google Analytics to create this traffic medium, you've got two options. Option 1: Create a standalone Google Analytics social networks traffic profile 1. 2.
Filter Name - social networks trafficFilter Type - custom filter then advancedField A -> Extract A - under campaign source add your social networks. Digg|aim|friendfeed|econsultancy|blinklist|fark|furl|misterwongs|wikipedia |stumbleupon|netvibes|bloglines|linkedin|facebook|del\.icio\.us|feedburner| twitter|technorati|faves\.com|newsgator|PRweb|msplinks|myspace 3. 4. 1. 2. 3. Social Media and Car Insurance: A Match Made in Heaven? Michael Litman is a Social Media Strategist for Consolidated PR in London, UK. He is a lover of all things Twitter, social media and online tech. His blog can be found at LitmanLive and you can follow him on Twitter. Businesses globally are starting to really think about and interact with social media channels. Some can only dream about developing an integrated, engaging and brand-building marketing campaign which is as successful offline as it is online. The British financial comparison site Compare the Market did just that with their recent Compare The Meerkat campaign.
It's a great example of how companies can combine their online and offline marketing to create a popular brand and have a direct influence towards increasing online traffic and sales. So what did they do right? Well, along with it being a pretty funny and memorable advertisement in itself, it serves as a great case study for how to 'do' social media. YouTubeYouTube reviews FacebookFacebook reviews Twitter: Alexa: Twitpic: .