WeAreMedia: What's Your Social Content Strategy? - Beth. When we kicked off the WeAreMedia, A Social Media Starter Kit for Nonprofits 18 months ago, we included two areas about content creation.
There was a strategy module that shared best practices in storytelling and a tactical module called "Tell Your Story Social Media Style. " The later focused on how nonprofit could become social content creators, that is how to effectively communicate the organization's story through social media channels like blogs, video, podcasts, and photos. We also touched on user-generated content, inspiring others to tell your organization's story in their own words.
Are we moving towards a "Social Content Strategy. " It includes three components: (1) Web Site Content: This is your homebase. Let's back up a second and think about what the heck a web site content strategy is. Now, we know or at least we hope, that more and more organization's web site content is becoming more social. To be relevant today requires understanding context, popularity, and reputation.
The Building Blocks of Social Media for Business. Where do you start?
That’s the question I get often when I’m asked how to help a company market using social media tools. The people who contact me are smart. They tell me things like, “Yeah, they said we should start with a blog, and we said, ‘like the blog we already have?’” But what comes next is rarely a simple choice. I wanted to take you through some thoughts on what the basic building blocks of social media might be for a business (in the context of marketing, but then stretching a bit further out). Remember, roadmaps don’t work really well until you have a solid goal or destination in mind. Grow Bigger Ears Most social media plans start with how you can talk. Make a Friendly Base In the past, we used the web strictly to collect information or transact one-way business like shopping.
With the tools of the social web, we can offer so much more: a two-way place where information can be started by one person, and then augmented or refuted or discussed by others. Extend into Outposts. Is Social Media a Strategy or a Tactic? « Shannon Paul's Ve. [tweetmeme source=”@shannonpaul”] The intent of social media should always do two things: bring down the barriers to communication inside and outside the organization; andencourage participation in a dialogue with stakeholders Beyond these two things, doesn’t the rest basically fall into the category of selecting tactics?
The more I encounter and create social media strategy documents, the more I realize they’re basically all the same. That said, it’s important to remember to keep creating them — I recently forgot this. I have a bad habit of throwing out tactics when others are really asking for strategy, because the basic tenets of the above strategy inform every idea and decision I make, and the strategy is obvious in my mind.
This is a problem because the above tenets need to be expressed. So, I’m asking you to continue expressing them as a means of reminding myself to do the same. My advice: Keep writing strategies that explicitly encourage these two things: Photo by Merry~Blues.