SEO
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For effective Search Engine Optimization (SEO), the importance of building quality backlinks from third party sites to your site is well known. Applying online public relations techniques to support backlink creation is now a core part of the service for all competent SEO agencies and PR agencies. But how do you assess the approach of the SEO company or improve your own internal process? This interview outlines best practice in using online PR to support SEO from the SEO agency perspective. In this month"€™s interview I talk to Phil Robinson, the founder and Managing Director of Search Engine Marketing agency Clickthrough Marketing about the processes and tools his SEO team apply to take advantage of online PR. My questions and Phil"€™s answers will step you through some of the main online PR techniques used to generate quality backlinks for SEO .
SEO Backlink creation through Online PR : Dave Chaffey's Ri
An online PR wallchart for your viewing pleasure | Internet Mark
Most digital marketers have a content strategy they would confidently defend and rightly so. Content strategies ensure there’s always something new and useful on your site for visitors and define how that content will be promoted. The main problem with this is that something that probably started off with all the best intentions can quickly become lip service and a chore. Many of the fundamental rules for e-commerce web design are fairly straightforward, yet it's still fairly common to see businesses making basic errors. While design faults often appear to be negligible, they can have a huge impact on conversion rates and profitability.