SEO Backlink creation through Online PR : Dave Chaffey's Ri. An online PR wallchart for your viewing pleasure. Mobile accounted for 28% of US PPC impressions in Q1 2014: report It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search.
However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Its new Q1 2014 report shows that smartphones accounted for 16.9% of ad impressions, compared to 11.1% on tablet and 72% on desktop. While proportionately these are large year-on-year increases of 35% on smartphone and 21% on tablet, it should be noted that desktop ads still account for 72% of search impressions.