Top 13 Most Annoying Client Comments | 72 Point Blog.
Four Business Opportunities for the Evolved PR Agency. Magazine | Is this the greatest PR stunt ever? Some stories are as much about public relations as they are news. This week marked the culmination of one of the greatest examples, which has left the PR industry gasping in admiration, says Ian Hall. In a blaze of publicity, more than a thousand media organisations around the world this week reported that the job of "caretaker" of Hamilton Island in Australia had been given to a 34-year-old ostrich-rider from Hampshire, Ben Southall. Given that part of a PR executive's job is to sell a product without paying for advertising space, then Tourism Queensland's "best job in the world" competition has been a PR triumph that has left those whose day-job it is to devise such campaigns green with envy.
The marketing masterclass, conceived in Australia and being promoted in the UK by London-based travel PR company Hills Balfour Synergy, is now widely seen as odds-on favourite to win awards in the travel and PR industry. Awe-struck Margot Raggett, chief executive of Lexis PR, is equally in awe. How NOT to behave: tips for travel PRs, travel editors, travel j. Recently, a simple tweet from me… @uktraveleditor Pet peeve of day: PRs who send emails with huge files. Blocks my email, & I often don’t realis 4ages. If it’s more than 1mb, use yousendit! …started a flurry of comedic activity from PRs and journalists on Twitter. All in good fun, but also good warnings for travel journalists and travel PRs. . @101holidays I use an email filter. @WindermereLodge RT @UKtraveleditor Pet peeve of day: PRs who send emails with huge files. @uktraveleditor Savvy PRs, you’ll find this funny. @MSMtravelPR @101holidays @UKtraveleditor Deleting press releases?
@justcaribbean RE 1MB press releases @UKtraveleditor – I find this similar to getting a badly written CV. @uktraveleditor An even better one is the PR who always send them with the subject line: STOP PRESS!!! @101holidays @UKtraveleditor don’t forget capital letters and exclamation marks @lewisshields @UKtraveleditor From: Lewis Shields Subject: OMG PRESS RELEEEZE!!! @UKtraveleditor & giving them 5mins to do it. Using social media rules to improve 'offline' PR - Mar. PMP Limited’s CEO, Richard Allely, has detailed a ‘transformation’ plan that will ‘re-energise’ the company and position it for an improvement in market conditions. Allely, who was only made CEO recently, has told the Australian Stock Exchange that phase one changes driven by volume declines resulting from the economic downturn, had already delivered short-term savings of $26 million .
“Phase one of the transformation is a swift and decisive response to the changing shape of the print market, which has seen a fall in print volumes and increased competitive rivalry…Our aim is to make the business much less complex and hence a much lower cost producer at a time when volumes are in decline in order to underpin and drive substantially improved earnings when the market improves,” Allely said. This follows a ruling by the Australian Competition and Consumer Commission (ACCC) that the company provided ‘some of its customers with reports that included incorrect pamphlet delivery statistics’. PR, Public Relations & communications news and features.
Five key online PR statistics for the UK (and why certain pages. Three quarters of the PR email I receive is irrelevant. Why? By Josh Bernoff As promised in previous posts, here is the analysis of all the PR emails I got in the last half of January. For the record, I really like working with PR people, I just don’t like all of their tactics. If you find this to be a bit too much navel-gazing, perhaps you're right. But after 14 years as an analyst, I've received tens of thousands of these emails, and I thought it was time to look into how effective they might be, how they got to me, and why.
My intent is not to bash PR, but to provide some data we can gnaw on as we think about how much effort goes into this activity, and what value might come out the other end. When reading this, keep in mind that as an analyst, I get many of the same types of emails as reporters. Methodology. Results Relevance. Five of the emails I got were completely irrelevant, like the German-language newsletter and the release that reveals "Tony Duquette Files Infringement Suit Against Michael Kors.” Significance. Sources. Timing. Format. Amazon.com Tries User-Generated Public Relations - Bits Blog - N. Just as Tom Sawyer got his friends to whitewash that fence, Internet companies have been delighted to offer their users the chance to perform many of the tasks they would otherwise have to hire people to do, from making videos to tattling on those who write offensive comments.
Now Amazon.com has found a way to offload to users one of the most tedious tasks of the holiday season: answering questions from reporters trying to pad Thanksgiving week newspapers and airwaves with stories about hot products to buy. The company has announced what it calls its “Holiday Customer Review Team.” These are six Amazon customers who are particularly active in writing product reviews that it has offered to reporters to discuss gift picks. (They also contribute their recommendations on a page on Amazon’s site.) Amazon says that members of the team are “real people giving unbiased advice to fellow consumers.
That’s not quite the whole story. So what should people make of user-generated public relations? 20 Tips to Help You Secure National News Coverage « 72 Point Blo. The golden rule to securing press coverage is to read the nationals every day – in print and online. Only by understanding these publications can you hope to communicate with them in a way that can secure you coverage. But to help you along the way, here are our top 20 tips: 1. The benchmark is what NEWS EDITORS consider to be interesting, so remember to: Challenge or reinforce stereotypes: “Truckers have the best diets” or “Blondes have more fun”Make a lifestyle statement: Death of the fry-up / The bath is making a comeback / Tea overtakes coffeeCreate acronymsIdentify syndromesSplit people into types / groupsCalculate lifetime spendsFind “the average Brit” 2. 3. 4.
A) Is the opening paragraph. B) You have created the momentum with a hard hitting opening paragraph; now crank it up another notch with a powerful second sentence - “More and more people are getting wound up over the length of time it takes to download material.” 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.