PR. Video. Reputation. Mentoring. Public Relations Measurement 2010: Five Things to Forget & F. (This post is a re-purposing of a speech I gave to the FPRA/PRSA-Orlando on July 23, 2009.
You can download the slides here.) Public relations measurement is at a crossroads. Old techniques are no longer sufficient. Old metrics are no longer applicable. Old thinking must be replaced by new.