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Listening to news executives talk about micropayments , Kindles , public subsidies , micropayments , collusion , blocking Google and anything else that might save their businesses, it occurs to me that they may have missed some developments in, ah, well, the past ten years. For those and anyone else who is interested, I offer the following primer on how things have changed. Any attempt to create a viable news operation needs to recognise and take advantage of these changes. I will probably have missed some – I’m hoping you can add them.
How the web changed the economics of news – in all media | Onlin
Methods of evaluating data online are always changing. In the beginning, the most important web traffic measurement was page impressions, which encouraged some publishers to boost their ratings using picture galleries. This might have been one of the reasons why this method gave way to counting unique users on a monthly basis. This so-called unique user measure counted the unique device, for example a computer or mobile phone, that made a request for content from a website. However, this technique only measures the device, not the individual user, and is currently done monthly – but this might change again soon. The issue of whether daily newpapers should be measured monthly is currently under discussion, since a daily figure would be preferable.
How to measure newspapers online | Media | guardian.co.uk
A Partnership Between Old and New Media - Bits Blog - NYTimes.co
The offices of Curbed , a blog network start-up, are located in the Village Voice building in New York. That is perhaps telling, as readers increasingly turn to blogs like Curbed’s — which cover real estate, dining and shopping in big cities — instead of print newspapers. But the relationship between Curbed and the Village Voice is not the classic tale of an online publication eating away at a print publication’s circulation and advertising. Instead, the two publishing companies are helping one another. Curbed — like Yelp , hyper-local blogs and many other sites with content about people’s neighborhoods — seeks some of its ads from local businesses.