How the web changed the economics of news – in all media | Onlin. Listening to news executives talk about micropayments , Kindles , public subsidies , micropayments , collusion , blocking Google and anything else that might save their businesses, it occurs to me that they may have missed some developments in, ah, well, the past ten years. Any attempt to create a viable news operation needs to recognise and take advantage of these changes. I will probably have missed some – I’m hoping you can add them. UPDATE: Jay Rosen suggests reading this post alongside this one by David Sull : “newspapers are essentially a logistics business that happens to employ journalists”. He’s right – it makes some great points. In the physical world news came as a generic package. It’s probably no coincidence that majority news consumption r ecently shifted from regular consumption to sporadic ‘grazing ‘. 2.
Online you know exactly how many have looked at a specific page. There are two huge implications of this measurability (which many advertisers are only just waking up to). How to measure newspapers online | Media. Methods of evaluating data online are always changing. In the beginning, the most important web traffic measurement was page impressions, which encouraged some publishers to boost their ratings using picture galleries. This might have been one of the reasons why this method gave way to counting unique users on a monthly basis. This so-called unique user measure counted the unique device, for example a computer or mobile phone, that made a request for content from a website. However, this technique only measures the device, not the individual user, and is currently done monthly – but this might change again soon. The issue of whether daily newpapers should be measured monthly is currently under discussion, since a daily figure would be preferable.
As the ABC explained to us: "The total monthly unique user/browser figure is deduplicated over the period of time being measured, which is a calendar month. 1. A Partnership Between Old and New Media - Bits Blog - NYTimes.co.