The Most Influential Websites in the World: Wikipedia #1, Twitte. A year ago we profiled an oddly-named service called ://URLFAN, which we concluded was a good 'Influence Index' for the Web.
://URLFAN ranks websites by popularity, based on blog mentions. Unlike analytics services like Alexa or Compete, ://URLFAN doesn't measure website traffic. It's similar to Technorati, only ://URLFAN ranks all websites and not just blogs. We noted in our original review that ://URLFAN's ranking list will inevitably be biased towards users of social media - and in particular bloggers.
That's a relatively small proportion of the world, however we think it's still a useful index because social media users are highly influential. ://URLFAN is, as we write this, "currently ranking the popularity of 3,783,534 websites by parsing 302,023,552 blog posts from 5,948,937 blog feeds. " The list below is ://URLFAN's all-time top 10. There is one new entrant, Facebook at #7. washingtonpost.com moved out of the top 10, dropping from #10 last year to #12 this year.
35 social media KPIs to help measure engagement. Social media measurement is something that I think should be undertaken with a sense of perspective, by standing back and looking at the big picture.
A widescreen approach to social media measurement ultimately looks at the things that really matter: sales, profits, customer satisfaction and loyalty. Besides, honing in on the detail might not be the best use of your time, given the obvious difficulties that arise, particularly with attribution. But standing back and looking at the bigger picture is not going to be enough for your data-mad boss, is it?
Top Ten blogs: Social Media Measurement « The Seldom Seen Kid. The Measurement Standard, KDPaine & Partners' Newslette. BuzzStream: CRM for Social Media Savvy PR Types [ PR and marketing types have their work cut out for them, especially in the age of social and new media where relationship building is so key.
Gist is a great tool for power networkers that certainly helps users gain better insight into contacts and companies. BuzzStream, however, which launches today in private beta, tries to take this a step further with their relationship management engine that's designed specifically for PR professionals and others looking to track and manage relationships around online buzz.BuzzStream's web-based product is like CRM for the socially minded, so it includes tools to manage and add contacts and media outlets while browsing. The Media and Link Buzzmarklets are browser-based bookmarking tools designed to make it easy to grab the relevant person or publisher info and save it to your BuzzStream dashboard for managing the history of your interactions in a simple and convenient manner. The Value of PR Measurement - Part 1. I intend this to be the first of a series of posts about the challenge of PR Measurement.
The transparency of the Online Media World has brought with it greater opportunities to observe and measure the impact of PR, and often at a much lower cost than the equivalent offline measurement. At Measurement Camp last week (which was great by the way, just wish it wasn’t a 600 mile round trip!) I was struck by the fact that though there was some *very* good work presented there were no pound notes in any of the resulting measures. In my experience (and for those real experts out there please correct me if I am wrong!) PR measurement often seems to focus on the following four areas: activities, qualification, indicators and actions. These are all important and useful measures of performance and they allow us to build models to further refine our evaluation, but the one thing they still don’t “measure” (or perhaps quantify is a better word?)
The Measurement Standard, KDPaine & Partners' Newslette. Social media engagement: are we making it up as we go along? Or is it just me?
Measuring the effectiveness of brand consumer engagement via social media isn't easy. Add integrating this social media engagement into the overall marketing strategy and the task becomes even more of a challenge. We're looking at each other for answers, and Twitter is full of people posting helpful links; anyone keeping up with them all? I'm certainly not. Some individuals are stepping up to the plate to offer their advice, which is great and all credit to them, just so long as they are talking about real life cases, as opposed to the theory of it all.
An example of this was at Internet World last week. Anyway, the discussion was entitled 'The Future of Social Media' and was designed to offer opinion on how brands can find out what people are saying about them and then outline the things you can do to influence the conversation. The session was just under the hour and was fairly interactive, but did the audience walk out of there having learnt something? Measuring social media.
Probably the most debated, and most perplexing, issue in social media at the mo, is how do you measure a campaign.
Paul F has some good thoughts on it and the crowd involved in social media measurement camp have been making some great headway. For me, the slightly more pressing issue is "how do you convince a client of the value of engaging in a social media campaign" - particularly a client who isn't familiar with social media, [or one that thinks Facebook will lead to your website getting hacked.]
I guess it's the same kinda thing as measurement, but usually put in a more blunt way i.e. "how does social media help me sell more stuff? " I reckon if you can answer this question in 30 seconds with geeking-out massively, then you are onto a winner, and are a better man than I am. This is as far as I've got: Measurementcamp: Tools For Measurement.