Viral. B2B. Comment Marketing for Beginners « Shannon Paul’s Very Official B. Copyright Dan Jordan Yes, comment marketing is a real thing.
If you’ve started listening to all the discussion in social networks and on blogs about your company and/or industry and you’re wondering what to do with all this new-found intelligence, comment marketing is a great place to start. Now, let me preface this by saying that most of what passes for comment marketing inside the majority of marketing departments and agencies absolutely sucks. The 6 Dangerous Fallacies of Social Media.