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The New York Times has an article today about sentiment analysis , a trend which has been accelerating on the back of the Real-time Web - and Twitter in particular. Sentiment analysis is no short-term hot trend. It will eventually become a key feature of search engines, which will integrate the aggregate sentiment of the crowd into search results. The NY Times article looked at 3 sentiment analysis tools: Scout Labs , The Financial Times' Newssift , and Jodange . It also mentioned 3 Twitter apps: Tweetfeel , Twendz and Twitrratr .
So I was in Prague for the weekend together with CrunchGear’s John Biggs , in an effort to learn more about the Czech tech scene first hand. The organizer of the event, dubbed PragueCrunch , was Jack DeNeut from Nelso , an American who has been living there for the past 16 years and is extremely well connected with the local community. When we weren’t enjoying the great weather on the terrace , the awesome local beer or cuisine, we engaged in a lot of conversations with Czech entrepreneurs and learned a lot, so a big thank you to Jack for hosting the event. Also big kudos to all sponsors for making it possible! For pictures, check out the tag PragueCrunch on Flickr . Here are some of the most interesting people and companies I met at the event:
The measurement debate continues. Niall Cook makes the case on the Hill & Knowlton Collective Conversation blog that Social media influence cannot be measured. It all depends what you want to measure.
Twitter’s wild popularity hasn’t obscured the fact that the service needs to eventually make money. The concept of “Twitter analytics” as a revenue stream has come up often enough to make my ears itch and my nose burn. Twitter’s new business development lead explains that the company is “developing a range of analytics and metrics products and services built around the information contained in tweets”…and “trying to figure out what are the appropriate metrics around engagement and how to convey those.”