5 Ways Sentiment Analysis is Ramping Up in 2009. The New York Times has an article today about sentiment analysis, a trend which has been accelerating on the back of the Real-time Web - and Twitter in particular.
Sentiment analysis is no short-term hot trend. It will eventually become a key feature of search engines, which will integrate the aggregate sentiment of the crowd into search results. The NY Times article looked at 3 sentiment analysis tools: Scout Labs, The Financial Times' Newssift, and Jodange. Socialseek Lets You Track The Social Goodness Of Brands Online. Twitter Analytics for "Analytics": Juice Analytics. Twitter’s wild popularity hasn’t obscured the fact that the service needs to eventually make money.
The concept of “Twitter analytics” as a revenue stream has come up often enough to make my ears itch and my nose burn. Twitter’s new business development lead explains that the company is “developing a range of analytics and metrics products and services built around the information contained in tweets”…and “trying to figure out what are the appropriate metrics around engagement and how to convey those.”Web Strategist Jeremiah Owyang raises the concept of a Twitter CRM solution, in which Twitter would offer their own analytics system to brands, that will help them to track and manage the conversations. The Twitter ecosystem has responded with a wide range of tools for analysis of Twitter data. Web analytics behemoth Omniture recently announced the integration of Twitter data into their platform.