5 Ways to Increase Your FB Engagement. Looking to increase your Facebook page engagement?
Wondering why some pages have very high engagement and others nearly none? In this post I’ll share five tips you can put to work right away. About Facebook Engagement What is it that makes some Facebook fan pages wildly successful with constant high engagement rates where the fans and their friends eat up the content like there’s no tomorrow… while other pages sit there dormant with hardly any activity, yet they produce great content, too? Making Facebook work for your business can often take a bit of trial and error… and time. You need to have patience and be willing to invest your own time and/or invest in a team to help you.
Though Facebook has introduced a plethora of changes since I wrote that post, the six-step approach remains valid. In order to create success on Facebook, you need to have a clear objective and great design, plus: In this post, I’ll explore five factors that contribute to exceptional engagement and measurable results! 9 Facebook Marketing Tips From Top Experts. Are you looking for creative ways to improve your Facebook marketing?
Facebook continues to be the social media platform of choice for many businesses. So we spoke with top Facebook experts to find out the hottest marketing tips businesses need to know today. #1: Leverage videos more effectively on Facebook with Open Graph Emeric Ernoult My hottest tip is for those who sell products or services on their websites and have Like buttons attached to them: Share videos, not just still images! Let me explain. A story will be displayed on Facebook with a title, description and image. But if you have a video of this specific product or service, you can make the stories published a lot more appealing! Imagine that every time someone likes a product, it will share a video showing that product in an attractive way or a demo of how to benefit from it—or if it’s a service, an interview of a client saying how he benefited from your service.
FB Marketing Mistakes: What to Avoid & Why. Are you struggling to make Facebook marketing work for your business?
Many marketers don’t know how to connect with their audience on Facebook in a meaningful way for their business. To learn how to get Facebook marketing right, I interview Brian Carter for our new Social Media Marketing podcast. More About This New Show The Social Media Marketing podcast is a brand-new show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Brian Carter, author of The Like Economy and LinkedIn for Business. Brian shares insights into the common struggles and misconceptions marketers have with Facebook marketing today. You’ll learn what to focus your efforts on and a few simple tactics that work. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed Here are some of the things you’ll discover in this show: Get People to "Like" Your FB Page.
How can you quickly encourage people to become followers of your Facebook page?
This is the most common question I get from clients. The truth is it takes time to build a new fan base from scratch. From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. Besides quality service, it’s important to build close-knit relationships with visitors. How do you get people to like your Facebook page? #1: Be Prepared With Quality Wall Posts and Consistent Engagement If you want to be liked, be likeable first.
Several other factors people look for before joining a page include the brand itself, consistent posting of fresh information, and active engagement from both fans and admin. What is the value of a FB Fan? A case study. “What is the value of a Like?” Is understandably still a common question. There’s some interesting coverage regarding Facebook Fan value at the moment, the ‘ROI of social media’ is always a hot topic, after all. Research conducted by TNS and We Are Social, working with Bulmer’s Cider, found that brand preference was higher in Facebook fans than the control group – and that fans were more likely to pay more and recommend Bulmers to others. Sounds fairly obvious so far, yet Bulmer’s wanted to know the actual ROI, something tangible, which is what makes it interesting.
This is an outline of the methodology which aimed to look at the value generated by fans of the brand. Key take-aways It is also a relatively predictable outcome for a brand like Bulmers because they are working hard on their social media marketing. “[focus on] …concise targeting and making sure all marketing touch-points are integrated with social media”Doug Cook, Bulmers brand manager. Comparing FB Page Engagement. Facebook.