8 Tips for Running SM Promotions. Have you thought of using social media contests and sweepstakes to build and engage your audience?
Previously I wrote How to Run a Successful Social Media Contest outlining some important foundational steps: be clear on your marketing objectives, know your audience, understand different promotion types and plan ahead! If you’re looking to gain even more traction with social promotions, here are eight additional tips to enhance your next social media campaign. Ensure Your Promotion Doesn’t Get You In Hot Water It’s difficult to run a successful campaign if your promotion is blocked, removed or challenged in a court of law.
So before we get to the fun part of marketing, there are a few logistical tips to keep in mind. #1: Running a Facebook Promotion Requires an App Much has been written about the Facebook Promotional Guidelines and how to run a compliant promotion. Look for developers and platforms that display this badge with the Apps qualification. #3: Beware of the Lottery. Pinterest Contests. Are you using Pinterest to market your business?
Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base. In this article, I’ll showcase nine businesses running successful Pinterest contests. Why Pinterest Contests? Here is why you should run a contest on Pinterest: Pinterest is the third most popular social network in the U.S. in terms of traffic.Pinterest has accumulated 14.9 million users as of July 2012.Pinterest is retaining and engaging users as much as 2-3 times more efficiently than Twitter was at a similar time in its history.Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community.Pinterest accounted for 3.6% of referral traffic as of January 2012.Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter.
Sweepstakes #1: AMC Theatres #3: HuHot. 9 Tips for Running Successful FB Contests. Have you considered using a Facebook contest?
These days, it seems like just about everyone is giving away something on Facebook. iPad or $100 gift certificate, anyone? Keep reading to learn nine tips for making Facebook contests more successful. Do Contests Really Work? Some business owners recognize that contests can increase the number of people who Like their business, and even more importantly, they realize that contests can provide valuable customer information.
So do contests work or not? They do—but only if you do them the right way, with a reason for your fans to want to interact, a good prize and a clean design like Pocono Mountains features in their latest contest. Pocono Mountains offer an interactive contest where fans are asked to create a "life's greater" equation then enter for a chance to be featured on a billboard in Philly and/or NYC. The businesses that are disappointed in the contests they’ve run have probably made a couple of fundamental mistakes. . #6: Keep it Simple. How to Run a Successful SM Contest. Are you planning to run a social media contest (like this one)?
Today it’s possible for anyone to achieve success engaging consumers online, thanks to the growing popularity and relative ease of execution of social media promotions. The fact that anyone can run a promotion doesn’t mean that everyone should, and it certainly doesn’t mean that a promotion guarantees social media success. However, if executed as part of a comprehensive social media strategy, social media contests can produce tremendous results no matter how large or small your business. So if you’re thinking of running a contest or sweepstakes, here are some key considerations.
Start With the End in Mind. Sample Contest Rules for Sweepstakes, Giveaways & Online Contests. Summary Online video contests can be an amazing way of leveraging user-generated content to generate brand awareness, buzz, and website traffic.
Online video contests are gaining traction with major brands - including 1-800-Flowers, Converse, Red Bull, Nike, Diesel Jeans, Mountain Dew, Coors, Sony BMG and, others. Prizes are usually offered to encourage participation. You can also give away your own company's products to everyone who spends time creating entries for the contest. Will Video Contests Work for You? First, which kinds of brands make sense for experimenting with an online video contest? When asked, interactive marketers indicated that an online video contest works best for a company with a specific demographic and with a Web savvy audience.
Consumers who truly identify with your brand are the ones who will take the time to create videos for a contest. Brands with audiences active in social communities, such as YouTube, MySpace, Facebook, CreativeCOW.net, and the Yahoo!