YouTube Annotations. YouTube added a new feature for video creators: annotations.
"Video Annotations are a new way for you to add interactive commentary to your videos. Use them to add background information about the video, create stories with multiple possibilities (viewers click to choose the next scene) or link to related YouTube videos, channels, or search results from within a video. " You can add annotations by going to the list of uploaded videos and clicking on "Edit annotations" or by visiting one of your videos while you are logged in. There are three types of annotations that can be added while playing the video: speech bubbles, notes and spotlights, as you can see in the screenshot above. Here's a live example of interactivity that can be added to a YouTube video (also notice the updated embeddable player that looks the same as the player from YouTube's site).
Can be transformed into a much more engaging content with clickable annotations that point to other videos. . { Thanks, Dan. } Video: The Secret to Stealing Search Engine Results. 53 Flares Twitter 30 Facebook 2 StumbleUpon 0 Google+ 3 LinkedIn 12 inShare12 Buffer 6 Reddit 0 Pin It Share 0 Email -- Email to a friend 53 Flares × This morning I’m sending our sales training folks a screenshot… page 1 of a search for Sandler sales training.
Unique about the page results is that there is a video result in it – for a Charlotte Sandler training center. The video title and description have been optimized nicely to get it in the search results. This video captures a lot of attention as the only image displayed on the page, and I’m confident the click-through rate is nice. The video description also starts with a link back directly to their corporate site, too, to help drive conversions. Not only is YouTube is the second largest search engine in the world, they also display video results as a section in many search engine results on Google. Video is quickly becoming a vital part of a company’s ability to inform consumers, market services and increase web presence. Related. Video SEO: Video Metadata Optimization. This is my first article (of hopefully many) for Search Engine Watch focusing on some technical video SEO topics.
Today we'll look at the role of metadata in optimizing video for YouTube based upon my experience in developing a YouTube Channel in July 2007. We must have done a few things right because 21 million downloads later the work I did is still ranking in the SERPs. We'll use the YouTube Creator Playbook in these posts as you can't get much better info than when it comes straight from the horse's mouth, so to speak. Metadata is one of the bigger topics in the playbook; overall video optimization seems to be less important than the programming/production and more important than the social/community topics in the playbook.
I'll also introduce some terminology we'll use going forward. Both conventional and video search have factors in the ranking algorithm that require a totally different skill set. Audience approval. Title Descriptions Tags Closing Thoughts On Optimizing Metadata.