SEO Lab - The Ultimate Guide (2011) Curated by … Q. Who is this for? A. It’s for you, if you’re … A business owner who wants to use the internet to get more customersA digital entrepreneur who wants to turn visitors into raving fansA professional web designer or agency who wants to increase revenueA webmaster who wants to increase interaction with your website visitors Website Basics Let’s begin with a pandemic problem in web design. …It’ll help frame things. Smashing Magazine is one of the 600 most popular sites earth (source: Alexa). It’s a typical ‘content’ site, focused on web design and user interaction.
You’d imagine they’d be fantastic at design and user interaction, right? Here’s a screenshot of their homepage. (You’ll need to scroll. Pretty overwhelming, huh? Above the fold (the visible part of the screen you see without scrolling) there are over 38 different actions you can take: What the Hell are you supposed to do? Each bit of content might be kickass. But there’s no focus. No priority. No optimization. Extreme Homepage Makeover: How to Increase Your Conversion Rate 106% The homepage of your company’s website is your most valuable online real estate. Every year, millions are spent optimizing, promoting, and funneling traffic through this single page ̶ and for good reason. It’s your business' virtual storefront and face to the world. Because of this, it’s critically important to have an effective homepage that can turn more visitors into buyers .
Specifically, it’s vital to make sure your homepage contains as few leaks as possible. Because a homepage typically gets more views than any other given page, it needs to educate, engage, and encourage a large and diverse audience to explore the rest of your website. Quite often, however, unknown issues can contribute to high bounce rates and low conversion rates, and it’s those issues that can cripple your lead generation and sales goals. Homepage Makeover: A Case Study What were the results? The new homepage (Variation B) outperformed the original design (Variation A) by 105.9% . 1. 2. 3. What The Highest Converting Websites Do Differently.
Did you know that companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales? Given this, you’d think more companies would test and run experiments. Yet 61% of companies do less than 5 tests per month. My gut tells me the reason for this is MOST companies are too caught up in the “business as usual syndrome”, and they rarely take a second to stop and think about really focusing on conversion optimization.
In this post we’re going to go over what the highest converting websites do differently. But before we get into the details, we want to highlight a few points to get you thinking first: You have 0-8 seconds to make a compelling headline and landing page. Got that? 1. Visitors should clearly see on your homepage or landing page why they should do business with you and the benefit of it.
A great example of this is MailChimp: If you think about it, whose usually tasked with sending out the email newsletter? 2. 3. 4. How to Design a Home Page That Converts. 69inShareinShare The home page of your website is the most important page. When you look at the traffic statistics of pretty much any website, the home page gets more traffic than any other page.
Your home page also has the best chance to rank high in the search engines since most people link to your home page (as do your internal pages). So better make it good. Here’s how to go about designing a home page that converts. This is the process I’m using when evaluating or designing home pages. Map out buyer personasCraft a value propositionBuild a connectionUse proper visualsDefine most wanted actionCreate call to actionWrite user oriented copyAdd trust elementsTest lengthCheck load speed I’ll touch upon all of these points below. Let’s start with the obvious stuff Logo People expect to see your logo in the top left corner. You don’t need to hire an expensive logo designer. You can create a beautiful logo by using text. Image credit: Tajo Oja Navigation Keep it simple and obvious: Footer Stripe: Dr. Katie Griffin. Take an active role in your own recovery… Get quick relief from pain with Dr.
Griffin’s gentle, powerful care and return to the activities you’ve given up. The moment you enter my Santa Cruz office the focus is on you—the gentle, effective care you’ll receive during your treatment centers on you and your specific needs. If you are suffering from chronic back pain, injury or other acute or chronic conditions my skillful DNFT holistic approach will deliver consistent, thorough results in just a few appointments.
With over twenty plus years of experience addressing the unique needs of each and every patient, and with my dedicated commitment to continuing medical education I am uniquely qualified to both diagnose and treat your pain. Recommendations for movements, habits, and activities that will help prevent recurrence.Education and suggestions empowering you to take charge of your health.Referrals, if needed, to a variety of trusted healthcare practitioners with proven results. Dr. The Wordpress Guide for Small Businesses – Simply Business. Back to Basics: Defining Your SEO Strategy. Hey-oh! Rhea here and guess what? I’m supposed to leave for vacation in about six hours.
I know I’m a business owner, what am I doing taking vacation?! Maintaining sanity, that’s what. We all need a break from our technology loop: Before I go I want to follow-up on several questions left in the comments of last week’s Whiteboard Friday. Frame a Purpose Statement We start with the most basic question. Why does the business exist? The usual answer is—to make money! Yeah, we get it, we all want money, but there’s no difference between a bakery and a car insurance company if we look at business in such simplistic terms.
So, step back and really think about this. At Outspoken Media, our answer looked like this: Our purpose is to help grow and protect businesses. Using the aforementioned examples, the bakery’s purpose may be to provide fresh, local artisan bread to their community. Set Website Goals Why does the website exist? Let’s look at that bakery again. Awesome! It’s time to ask: 1. 2. 3. 4. 5. Info.thewholebraingroup.com/Portals/167787/docs/WBG_eBook_7_Steps_to_Website_Redesign_Heaven.pdf. 3 Parts of a Complete B2B Search Landing Page. The ellipsis, or “…” is a written construct that means “you fill in the missing part.” In a quote, it means “something is missing here.” The Chicago Manual of Style states, “Ellipsis points suggest faltering or fragmented speech accompanied by confusion, insecurity, distress, or uncertainty.”
Compare this to the period, or “.”. A period says, “This thought is complete.” It is the sign of a complete sentence. Are you sending your hard-won search traffic to a …com or a .com? A Landing Page Is A Complete Sentence Your B2B search traffic should not be asked to fill in the blanks like a sentence that ends in an ellipsis. Your home page is often guilty of asking the visitor to figure out what lies between their search and your solution.
A landing page or microsite offers a complete sentence. There are three main parts to a sentence,and your landing pages should contain them all. You should do a specific thing to get an answer to your immediate questions. You Are Not The Subject We are… Web Sites - Five Ways to Create Your Prospects' Favorite Website. What's so great about your website? If you don't have an answer to that question, we'd better get to work. Your prospects have a huge array of websites to choose to visit—and buy or learn from. You have to give them good reasons to choose yours. You need to create a website that your target audience will love to visit. So how do you turn your website into your prospect's favorite online business destination? 1. Blogging is a powerful tool for business owners. But how exactly is it going to turn your website into your prospects' first pick?
A blog is also the perfect place to listen in on the opinions of your customers and prospects. 2. Don't make your visitors hunt for the contact page; create an integrated approach to communication throughout your entire website. Knowing that a friendly, helpful business owner or associate is just a click or call away always makes people feel better about doing business with you. Very important! 3. 4. 5. (Image courtesy of Bigstock: Website Building) 23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality? Creating unique, high quality content for company websites, blogs or social is one of the biggest challenges businesses face. Each piece you publish must accurately reflect your business and be unique, engaging, and relevant to have any positive effect with your readers – and with search engines.
Use this informal litmus test to see how your content measures up. Be critical in your evaluation of your new content; you’re only hurting yourself by going easy on it. If it helps, have an associate objectively score your content (if you feel that work you’ve created is Your Baby, you need a fresh set of eyes on it). If you answer “No” at all – ever – to any of these questions, make your best effort to improve the work before you hit publish. Before you write/draw/record or otherwise create content: Is there a need for what I plan to create within my market?
Once you’ve created your draft content, evaluate for: Accuracy Relevance & Value Originality Engagement & Purpose. Digitalfireflymarketing.web11.hubspot.com/Portals/122416/webdesign, draft3.pdf.