Free Website Redesign Planning Template – Yo! Yo! SEO. Use this Website Redesign Planning Template to do just that, to strategize and document your website redesign (or a new site). This template is not exhaustive (we have more), but they are not yet ready for prime time. However, one “insider” already said, This is the “mother of all worksheets!”
<insert blushing emoticon> We decided to release it to the public in honor of Dana Lookadoo’s Mozinar, “Stress-free Website Redesign for Search and Social” on September 17, 2013, hosted by our friends at Moz. Here’s a sample of the Information Architecture (IA) & Content planning worksheet: Information & Content Worksheet Framework Yes! Goals and Conversion EventsContent & Features Wish ListContent InventoryKeyword ResearchSite Information Architecture & Content Includes fields for optimizing using Yoast’s WordPress SEO plugin. BONUS: The Site IA and Content worksheet includes a URL builder for tracking your social markup and tagging with UTM variables. Website Redesign Planning Template Worksheets. 5 Principles of Persuasive Web Design.
What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast and swear a little, among other things. But what about persuading somebody without words – possible? You bet. Researchers installed a ‘fly’ onto urinals across different airports around the world: The presence of a fly in a urinal literally changes human behavior. How come? Apparently men have an instinct to aim. This is a clear case of getting people to do what you want without using words. Are people in Denmark selfish? This graph represents the number of people who’re registered organ donors, divided by countries: So only 4.25% of Denmark, but over 99% of Austrians – what’s going on here?
People go with whatever is the default. Do people change software settings? Here’s another tidbit. If you’d like more people to take action, make the preferred actions ‘default’. That being said, there are lots of opportunities with designing for default. We spend very little time on deliberate thought 1. 2. What Constitutes Good and Bad Web Design? Website Design Essentials: Define Your Site’s Purpose and Goals. Chris Bolton Photo courtesy of Guest post by Bob Baker, www.TheBuzzFactor.com Not all artists are created equal. This same concept applies to websites. Your personal domain on the Web needs to serve two masters: The needs of your fans AND your own marketing and career goals.
To help you define your site’s main objectives, ask yourself this key question: What do I want people to do, think and feel when they visit my website? It’s important to understand that these are three separate and distinct categories. Here are some possible answers in the DO category: Purchase something from my siteSign up for my email listListen to my song samples, read a book excerptWatch a videoHire me to perform or appear at an event Here are some possible THINK goals: Finally, what emotional response do you want to elicit from your visitors? Empowered and inspiredSad and melancholyTurned on and arousedOutraged and angrySilly and fun-lovingRelaxed and mellowEnergized and ready to party.
Web Design Essentials – Discover the Ingredients That Will Make Your Website #1 | Johnny Flash Productions. Web design is an art and a science. Not only are you trying to captivate new visitors but you are also trying to convince search engine robots to rank your website. So, the question is: how do you measure the effectiveness of a website? In this article on Web Design Essentials you’ll learn how to evaluate your website’s effectiveness and how you can improve it. Rate each of the following ten criteria on a scale of 1 to 10, with 1 being the lowest 10% of websites (worst) and 10 equaling the top 10% of websites. And an average rating of 5 would mean 50% of websites are better and 50% of websites are worse. So, now for the essentials. General Impression & Message When you first meet someone you form a general impression about him or her.
Along with the general impression, your website also communicates a message. Navigation Maintainable The maintainability of a website is often overlooked by ambitious or overzealous web designers. How many users need to have access to edit the website? Neuromarketing: How Your Brain Sees Your Website. Design Published on March 18th, 2013 | by Connie Sung Moyle You’d think that after attending a digital public relations summit, I’d have lots of new goodies to share about PR, social media or content. Surprisingly, what really blew me away at the conference wasn’t related to any of that.
Instead, it was a keynote by Amy Africa about neuromarketing (which studies the brain’s response to marketing stimuli), website design and how to move your online visitors to action. I doubt there were any hardcore designers in the room, but it made sense to explore this topic at a marketing conference. “Is this familiar?” According to Africa, only when our reptilian brain is assured that we’ll survive will the emotional and rationale thinking then kick in. “Is this familiar?” “Am I safe?” “Can I see it?” About 50 percent of the brain is dedicated to processing visuals.
“Do I need to act now?” © 2013, VR Marketing Blog. About the Author. 12 Annoying Things About Your Website That Drive People Away. How many times have you visited a website and ended up sorely disappointed? Or worse, annoyed as all get out? For me, the answer is an easy one: a lot! So, I put together a list of the 12 things that annoy me the most about websites. Maybe you’ll agree; maybe you won’t. Let’s see… 12. Music Music blares the minute I visit your site. 11. Your "awesome" Flash website takes forever to load and then blasts me with all these neat-o visuals that require me to twiddle my thumbs and waste precious time. 10.
Pop-up ads (and that’s what they are) make me want to kill you. 9. [Cue scream here.] 8. Sure, I have a lot of patience and free time. 7. Websites that don't tell me what you do, why I need what you do, and what it's gonna cost me are downright ineffective. 6. Contact pages that make us feel like Alice in Wonderland? 5. Black backgrounds and white or grey type are nearly IMPOSSIBLE to read. 4. Fonts that are too small can be remedied by a surfer; I’ll give you that. 3. 2. 1. The Bottom Line.