The three biggest reasons to use video for social marketing. Published on by Brafton Editorial Facebook, Twitter, Foursquare, blogs, infographics and more– content marketers are challenged by the amount of avenues they can use to promote their brands. Marketers already recognize the power of leveraging content marketing for brand awareness and visibility in SERPs, and are using social media to distribute custom content, updates, and industry news. In an age where content is king and virtually every brand is building its throne, winning strategies separate market leaders from the pack. In 2012, more consumers and professionals turned to social media sites to share with friends, family and acquaintances than ever before.
Give the people what they want- video, video, video Why should content marketers turn to video? Cisco reported that by 2016, it will take more than 6 million years to watch all of the video content on the ‘net. Social is a key platform for sharing (and viewing) Think of social as a new rival to the silver screen. The Comprehensive Online Video Marketing Resource Guide. Don't worry we have the answers Access our Video Marketing Resource Pack now and receive: 1) An invite to the Video Marketing Success Stories webinar 2) Our white paper on Video Marketing Strategy 3) Your essential Video Production Pricing and Budgeting Guide Thank you! We will answer you shortly. 1inShare This guide is designed for students studying digital media and media production as well as marketers who are keen to learn more about video production and video marketing but who are drowning in information overload and who are struggling to sort the good from the…..not so good.
Planning a video production Before you go into a video production you really need to have a clear plan of action. Understanding why video content is shared Your Name (required) The Top 10 Reasons your Home Page Video fails at Converting Customers. How much money did you drop on your latest home page video? How long did it take to produce? If you consider the total time and energy you put into creating your video (from the original scripting sessions to the final tweaks), videos can be quite a resource draining endeavor. And if after all the hard work – it’s still not converting visitors for you – well then that’s a serious let down! In today’s post, we are going to look at 10 reasons why your video is not converting visitors and how you can fix it… 1: Your splash screen sucks You’ve created what you believe to be a great video; however, you’ve neglected to promote that to your audience.
What kind of splash screen should you use? So what makes a great splash screen? What are some other features that make for an excellent splash screen? A screen shot of the video. A tagline. 2: You’re missing a play button The play button will be one of the strongest Calls-to-Action in your video. 5: No one can see your video! Going Viral. What Are The Five Cs of Content Marketing With Video? Sharebar Content Marketing with Video is a topic I’ve been writing about for most of the year….and will continue to write about it for a while yet. This post came about as an answer to a question that a visitor to the web site asked me. In the email I was asked to sketch out the foundational principles of Content Marketing With Video for someone who was thinking about using video for his website.
You won’t be surprised to learn that I sketched out 5 such principles….and I call those principles the Five Cs. The first principle is Content. If you are going to succeed with video you have to provide content that is both high quality and resonates with your target audience. Something to note: the more that you do the second (i.e. make invaluable videos for your target audience) the less you have to focus on the first. If you can combine content that your audience finds invaluable with good production values then you WILL attract traffic and leads. Principle #2: (Sales) Cycle And that’s it. Summary.
Video SEO: Video Metadata Optimization. This is my first article (of hopefully many) for Search Engine Watch focusing on some technical video SEO topics. Today we'll look at the role of metadata in optimizing video for YouTube based upon my experience in developing a YouTube Channel in July 2007. We must have done a few things right because 21 million downloads later the work I did is still ranking in the SERPs. We'll use the YouTube Creator Playbook in these posts as you can't get much better info than when it comes straight from the horse's mouth, so to speak.
Metadata is one of the bigger topics in the playbook; overall video optimization seems to be less important than the programming/production and more important than the social/community topics in the playbook. I'll also introduce some terminology we'll use going forward. Both conventional and video search have factors in the ranking algorithm that require a totally different skill set. Audience approval. Title Descriptions Tags Closing Thoughts On Optimizing Metadata.
Take 10: How to Make Easy Video Demos and Presentations - MarketingProfs Online Seminars.
Video Marketing how-to. How to create videos. Youtube tips.